Senior Meta Ads Specialist (E-commerce & Lead Gen)

Company: Skymium
Location: Lahore (Hybrid Model)
Salary: PKR 200,000 – PKR 300,000 per month
Experience: 2–3 Years

About the Role

Skymium is seeking a results-driven Meta Ads Specialist to join our team in Lahore. We are looking for more than just a media buyer; we need a growth strategist who understands the psychology behind a click.

If you have a proven track record of scaling E-commerce brands and generating high-quality leads—and you understand that creative is the new targeting—this role is for you.

Key Responsibilities

• Campaign Management: End-to-end management of Facebook & Instagram ad campaigns for both E-commerce (Conversions/Sales) and Lead Generation objectives.
• Creative Strategy: You will not just run ads; you will dictate what the ads look like. You must be able to brief designers/editors on winning creatives (UGC, static, short-form video) based on performance data.
• Copywriting: Write compelling ad copy, headlines, and hooks that stop the scroll and convert cold traffic.
• Optimization & Scaling: Monitor daily performance (ROAS, CPA, CTR) and aggressively optimize campaigns. Scale winning ad sets while maintaining profitability.
• Testing: Conduct continuous A/B testing on audiences, creatives, and landing pages.
• Reporting: Provide clear weekly/monthly reports on KPI performance and actionable next steps.

Requirements (Must Haves)

• Experience: 2 to 3 years of hands-on experience managing Meta Ads budgets.
• E-commerce & Lead Gen: You must have solid proof of managing successful campaigns for both direct-to-consumer (D2C) products and lead generation.
• Creative Eye: Deep understanding of what kind of creative works in 2024/2025. You know the difference between a "pretty" image and a "high-converting" ad.
• Copywriting Skills: Strong ability to write persuasive ad copy tailored to different stages of the funnel.
• Technical Proficiency: Expert knowledge of Facebook Ads Manager, CAPI, Pixel setup, and custom audiences.
• Data-Driven: Proficiency in Google Analytics (GA4) and ability to interpret data to make logical decisions.

What We Offer

• Competitive Salary: PKR 200k – 300k (Based on expertise and assessment).
• Hybrid Work Model: Balance between office collaboration and remote work.
• Growth: Opportunity to work with significant budgets and scale exciting projects.
• Culture: A fast-paced, performance-oriented environment where results are rewarded.

How to Apply

Please apply with your CV and a Portfolio/Case Study highlighting:

• Total ad spend managed.
• ROAS or Lead Cost achieved.
• Examples of ad creatives you strategized or copy you wrote.

(Applications without case studies or portfolio examples will not be considered.)

Job Types: Full-time, Part-time

Pay: Rs200,000.00 - Rs400,000.00 per month

Expected hours: 20 – 40 per week

Education:

• Bachelor's (Preferred)

Experience:

• Meta media buying: 2 years (Preferred)

Work Location: In person