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Senior Paid Media Specialist
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The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.
Primary Responsibilities
- Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms
- Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting
- Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs
- Analyze platform data and apply insights to ongoing campaign optimization
- Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures
- Maintain optimization schedules, testing documentation, and performance tracking systems
- Coordinate with digital publishers and manage weekly status updates and action items
- Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices
Experience & Requirements
- 1-3 years of experience in paid [channel] campaign execution
- In-depth knowledge of paid media strategies
- Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)
- Performance Max setup and optimization
- YouTube campaign structure and creative requirements
- Keyword analysis, expansion, and negative keyword strategieso
- Budget/pacing and billing
- Strong familiarity with Microsoft Excel and Google Sheets
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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