WHAT YOU WILL BE DOING:
Reporting to the Director, Partner Marketing Manager, you will:
- Portfolio Ownership: Take full strategic and operational ownership of the Middle East loyalty partner marketing portfolio, setting vision, priorities, and KPIs to drive revenue and engagement of Plusgrade s loyalty products with partners.
- Revenue Focus: Actively drive marketing opportunities that contribute to revenue goals.
- Deep understanding of Loyalty economics: A strong grasp of Loyalty economics and the ability to translate strategy to align with the loyalty programme metrics while maintaining the programme economics.
- Strategic Leadership: Develop and execute multi-year, data-driven marketing strategies that accelerate partner growth, deepen engagement, and position Plusgrade as an industry thought leader.
- Executive Stakeholder Management: Build and nurture relationships with internal and external stakeholders.
- Digital & Loyalty Expertise: Leverage deep expertise in loyalty marketing, digital channels, and omni-channel campaign management to deliver best-in-class partner and customer experiences.
- Cross-Functional Leadership: Lead cross-functional teams (Data, Analytics, Creative, Media, Product) to deliver integrated, high-impact marketing programs tailored to partner needs.
- Bold and Ambitious: Identify and pilot marketing opportunities, personalization strategies, and data-driven approaches to keep Plusgrade and its partners at the forefront of loyalty marketing.
- Performance Management: Establish robust measurement frameworks, analyze campaign and portfolio performance, and present actionable insights and recommendations to internal and external stakeholders.
- Mentorship & Team Development: Mentor and develop junior team members, fostering a culture of excellence, innovation, and continuous learning.