Senior PPC Ads Manager

In this role you will be responsible for budget and media planning based on brand objectives, business plan/sales targets, and data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on for campaign execution, optimization, daily budget pacing and bidding using Amazon's platforms and other third-party tools. The Advertising Manager works alongside Account Managers and directly with brands and Amazon sellers to manage and optimize their advertising. Some specific day to day functions include:

• Work with the Amazon advertising account team to continually evaluate and identify new opportunities to improve brand performance
• Create, manage, and optimize Amazon Sponsored Products, Sponsored Display (both CPC and CPM), and Sponsored Brand ads for the specific pool of clients allocated.
• Set up and manage Amazon Advertising campaigns designed to meet a monthly sales target, improve ASIN rank, and attract new consumers to the brand
• Develop plans for growth through daily media spend, campaign optimization, keyword targeting, and bids to meet sales goals, ROAS/TACoS goals, and leverage tactics that ensure optimization of that media spend
• Ensure the team is on top of the metrics and optimization is done properly according to the results and objectives
• Bid Management and understanding key metrics critical to growing a brand’s sales profitably, including actions to take when metrics are trending poorly
• Perform Keyword Research and Competitor Research using internal and external tools
• Work with Amazon's unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities
• Prepare and present advertising performance monthly to clients and advise internal teams on creative or content optimization opportunities. Reporting will outline what happened, what worked, what didn’t work, and what will be done in the following months to improve sales
• Responsible for team performance and advertising outcomes according to company standards
• Stay on top of the latest changes happening within the Amazon ecosystem and continuously evaluate and identify new opportunities to improve brand performance.

Job Type: Full-time

Application Question(s):

• Please confirm whether you are a senior-level PPC Manager with at least three years of extensive experience in the Amazon space. If yes, kindly write “Yes” below.
• Can you list the other e-commerce platforms you’ve had experience working with?
• Do you have experience working for an agency in the past?
• How many years of experience do you have in team management?
• Do you have experience with DSP (Demand-Side Platform) or CTV (Connected TV)?

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On a scale of 1 to 5, with 5 being the highest, how would you rate yourself in both spoken and written English?

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If selected for the role, how soon would you be able to join the team?

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What is your expected hourly rate in US Dollars?

Work Location: Remote