Senior PPC Specialist

Experience : 3-6 years

Roles and Responsibilities :

We are looking for a results-driven and detail-oriented PPC Executive to manage paid advertising campaigns for various clients, including freelance projects sourced through platforms like Upwork. The ideal candidate should have hands-on experience with Google Ads, Meta Ads (Facebook/Instagram), and other paid media platforms. You will be responsible for end-to-end campaign strategy, execution, performance monitoring, and optimization to ensure ROI and client satisfaction.

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms like LinkedIn Ads, Bing Ads, or Amazon Ads.
• Analyze client requirements and business goals to develop custom ad strategies.\
• Conduct detailed keyword research, competitor analysis, and audience targeting.
• Write compelling ad copy and optimize creatives in collaboration with content/design teams.
• Monitor campaign performance, track KPIs, and provide weekly/monthly performance reports to clients.
• Optimize campaigns to meet or exceed KPIs (CTR, CPC, CPA, ROAS, etc.).

Requirements

• 3–6 years of proven experience in managing PPC campaigns.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.
• Experience working on Upwork or other freelancing platforms is a strong plus.
• Proficient in Excel/Google Sheets for reporting and data analysis.
• Understanding of SEO basics and how paid and organic efforts align.
• Excellent communication skills (written and verbal).
• Ability to handle multiple client accounts and prioritize tasks.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Work Location: In person