Senior Product Marketing Manager, Institutional

Our Company

Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.

Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.

We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.

Position Summary

Sketchy is looking for a Senior Product Marketing Manager, Institutional to help drive our next chapter of institutional growth. You’ll be a key player in shaping how our products are positioned in the market and building go-to-market strategies across programs (including UME, GME, NP, PA), working alongside sales, product, and growth teams.

This is a hands-on, execution-focused role with real opportunity for impact. You’ll be shaping messaging, building sales tools, supporting events, and helping turn insight into action. For the right candidate, this is a rare opportunity to contribute meaningfully to an AI-enabled medical education future from the ground up.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!

Responsibilities

Market Research & Segmentation

• Conduct qualitative and quantitative market research to understand trends, competition, and customer needs to inform product development and positioning.
• Use data to assess segment potential and support prioritization of campaigns, personas, and product focus areas
• Lead Voice of the Customer (VoC) initiatives by synthesizing insights from educators, institutions, and internal teams to shape messaging, positioning, and product strategy.
• Create and refine customer personas to drive targeted messaging and campaign planning.

Product Messaging & Positioning

• Develop clear, differentiated product messaging that resonates with our various audiences.
• Translate product features into compelling value propositions tailored to each audience.
• Ensure consistent messaging and partner with lifecycle marketing to align touchpoints across the full customer journey.

Go-To-Market Strategy

• Own the end-to-end GTM strategy for product launches across institutional offerings.
• Partner with product, sales, and marketing teams to execute integrated campaigns aligned to launch milestones.

Cross-functional Enablement

• Create and manage sales enablement materials including one-pagers, case studies, and email templates.
• Partner with the sales team to develop webinars, workshops, and educational content that drive pipeline growth.
• Collaborate closely with product and content teams to ensure marketing reflects current and future product capabilities.

Feedback & Metrics

• Align on KPIs with product and sales, including pipeline growth, conversion rates, and product adoption.

What We’re Looking For

• 7+ years of experience in product marketing, institutional marketing, or B2B education marketing
• Demonstrated success in high-output, cross-functional roles
• Strong writing and storytelling ability—especially in crafting value-driven messaging
• Comfort working closely with sales teams and navigating longer academic sales cycles
• Strong quantitative skills and familiarity with marketing tools (e.g., Looker, HubSpot, Salesforce)
• Experience managing assets and deliverables across multiple programs and stakeholders
• A self-starter with a bias toward action, iteration, and ownership
• Deep curiosity about AI and its potential to reshape medical and health education
• Passionate about advancing medical learning outcomes through innovative, learner-centric solutions

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Annual Salary Range

$165,000 - $180,000 annual salary plus a performance-based annual bonus and stock options

Our Perks

• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Annual Company Retreat in Cool Places
• Flexible Time Off
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

The pay range for this role is:
165,000 - 180,000 USD per year(Remote (United States))