Senior Sales Executive

Designation: Sales Officer/ Executive

Reports to: Area Sales Manager

Job Description:

Custodian of Nestle business in the assigned territory

• Ensure product availability at all relevant channels
• Solely responsible for planning & achieving monthly/ yearly target
• Maintain and enhance trade relations
• In charge of distribution set up and secondary sales force set up
• Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities.
• Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.
• Facilitate timely and quality feedback for all activities as per guidelines
• Overall accountable for all operational programs in the assigned area.
  
  

Market Working

• Set monthly, quarterly and yearly target for each Distributor for your region
• Achievement & monitor progress of Redistribution value and volume targets
• Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline
• Ensure continuous development of the assigned area and addition of new outlets.
  
  

Distributor Handling

• Ensure compliance of Distributors with their respective roles & responsibilities
• Manage and develop individual distributor in an active and profitable manner
• Ensure the proper and correct execution of sales, discount and trading terms determined by the company
• Monitor and minimize the level of Bad goods returns
• Ensure distributor’s efficient and effective support for the market coverage
• Monitor Distributor’s overhead expenses & profitability (ROI)
• Track on delivery from Distributor to consumers.
• Develop strong business relationship with distributors, trade and key account in their territories
  
  

Control, Training and Communication

• Conduct performance evaluation of Secondary Sales Force.
• Accurate and timely reports on Market intelligence: competitor’s activity, price changes and promotional support.