Senior Sales Executive

Job Purpose:

To drive business growth by securing new clients and projects in the exhibitions, events,

and production sector. The role requires a mix of relationship-building, market knowledge,

and sales expertise to deliver creative and tailored solutions to clients.

Key Responsibilities:

• Identify and pursue new business opportunities in exhibitions, events, and production services.
• Develop and maintain strong relationships with corporate clients, agencies, and government entities.
• Understand client requirements and propose customized solutions including booth design, event setups, and production services.
• Prepare and deliver compelling sales presentations and proposals.
• Negotiate contracts and close deals while ensuring profitability and client satisfaction.
• Collaborate with design, operations, and production teams to ensure smooth project execution.
• Stay updated on market trends, competitor offerings, and pricing to stay competitive.
• Represent the company in industry trade shows, exhibitions, and networking events.
• Achieve and exceed monthly and quarterly sales targets.
• Maintain accurate records of sales activity, pipeline, and client communication in the CRM system

Requirements:

• Bachelor’s degree in Marketing, Business, Event Management, or a related field.
• 4–6 years of proven sales experience in the exhibition, events, or production industry in KSA.
• Strong understanding of exhibition stand builds, event logistics, and AV production services.
• Excellent communication, presentation, and negotiation skills.
• Proactive, target-driven, and self-motivated with a results-oriented approach.
• Fluent in English and Arabic.
• Valid Saudi driving license and ability to travel for meetings and events.

Preferred Qualifications:

• Portfolio of past clients/projects in the events or exhibition field.
• Experience working with government, semi-government, and large corporate accounts.
• Knowledge of 2D/3D exhibition stand design basics (to communicate with designers effectively)