Senior Sales Manager

Job Description Sales Strategy & Planning

• Develop and implement strategic sales plans to achieve revenue targets for rooms, meetings, events, and food & beverage within the luxury market.
• Identify and target new business opportunities, including corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure, and group markets.
• Monitor competitor activity and industry trends to identify new opportunities and adjust strategies as needed.
• Collaborate with the Director of Sales to align sales efforts with overall hotel objectives.

Client Relationship Management

• Cultivate and maintain long term relationships with key clients, including corporate accounts, event planners, travel agencies, and VIP clients.
• Serve as the primary point of contact for key accounts, handling negotiations, contracts, and follow ups.
• Ensure personalized and high touch service for luxury clients, addressing their unique needs and preferences.
• Conduct regular client meetings and events to deepen relationships and maximize revenue opportunities.

Sales Execution & Lead Generation

• Generate and qualify new leads to expand the hotel's client base.
• Meet or exceed individual and team sales targets for room nights, events, and revenue.
• Participate in industry events, conferences, and trade shows to network and attract new business.
• Collaborate with the marketing team on promotional campaigns, advertising, and brand initiatives to drive visibility and leads.

Team Collaboration & Support

• Work closely with the Revenue Management team to ensure proper pricing, availability, and inventory management for sales.
• Coordinate with the operations team (front office, catering, F&B, etc.) to ensure the seamless execution of client events and bookings.
• Mentor and support junior sales team members, providing guidance and leadership.
• Ensure that all proposals, contracts, and correspondence are executed in a timely and professional manner.

Reporting & Administration

• Prepare and present sales reports, forecasts, and performance analysis to senior management.
• Track and manage sales leads and opportunities using CRM systems (e.g., Opera, Salesforce, Delphi).
• Ensure accurate records of all client interactions, leads, and bookings.
• Maintain up to date knowledge of market conditions, competitor offerings, and industry best practices.

Requirements

• Education : Bachelor's degree in Hospitality, Business Administration, Marketing, or a related field. A Master's degree or industry certifications (e.g., CHME, CMP) is a plus.
• Experience : Minimum of 5-7 years of experience in sales within the luxury hotel or hospitality industry, with a proven track record of achieving sales targets and managing key accounts.
• Skills : Exceptional sales and negotiation skills, particularly within the luxury market.
• Strong understanding of the hotel industry, including MICE and leisure segments.
• Proficiency in CRM systems, hotel sales software (e.g., Opera, Delphi), and Microsoft Office Suite.
• Fluent in English; additional languages are highly desirable.
• Ability to think strategically and creatively, with excellent problem solving skills.

Key Competencies

• Leadership : Ability to lead by example, providing guidance and support to the sales team.
• Client Focus : A deep commitment to delivering exceptional service and personalized experiences to high end clientele.
• Communication : Strong interpersonal and communication skills to engage with clients and internal teams effectively.
• Time Management : Excellent organizational and multitasking skills, with the ability to prioritize tasks and meet deadlines.
• Analytical Thinking : Ability to analyze market data and sales trends to make informed decisions and adjust strategies accordingly.
• Negotiation Skills : Proven ability to negotiate and close high value deals while maintaining profitability for the hotel.

Qualifications

• Relevant sales experience is an asset
• Ability to focus attention on guest needs, remaining calm and courteous at all times
• Highly responsible & reliable
• Excellent communication skills, both written and verbal, are required
• Strong interpersonal and problem solving abilities