Senior Salesforce Business Analyst

We’re seeking a Business Analyst / Product Owner specializing in Salesforce and Marketo to bridge the gap between Sales, Marketing, and technical teams. As a BA/PO, you’ll capture requirements for Salesforce CRM and Marketo marketing automation, manage the product backlog, define features, and work closely with Agile Scrum teams to deliver value.

Key Responsibilities

• Partner with Sales and Marketing stakeholders to capture requirements for Salesforce CRM and Marketo
• Translate business needs into user stories for Salesforce and Marketo development teams
• Define and prioritize Salesforce and Marketo features (Leads, Opportunities, Campaigns, Automation)
• Manage and maintain the product backlog in Jira/Rally, including regular refinement
• Lead sprint planning, demos, and backlog grooming sessions
• Oversee testing (regression, UAT, performance) for Salesforce and Marketo implementations
• Create Salesforce reports and dashboards for business users
• Identify process improvements in Salesforce, Marketo, and related Digital Transformation tools
• Communicate risks and solutions to stakeholders; support SAFe ceremonies

Required Qualifications

• Bachelor’s degree in Business, Computer Science, Marketing, or related field
• 5+ years in business analysis/product ownership with Salesforce and Marketo
• Strong knowledge of Salesforce platform (Leads, Opportunities, Sales process, CRM workflows)
• Deep understanding of Marketo marketing automation (campaigns, lead nurturing, engagement)
• Experience with Agile/Scrum and backlog management tools (Jira, Rally, Azure DevOps)
• Knowledge of Sales and Marketing cycles and go-to-market applications
• Strong communication skills to bridge business and technical teams

Preferred Qualifications

• Salesforce Certifications (Administrator, Platform App Builder)
• 3+ years with go-to-market tools: Salesforce, HubSpot, Marketo, Azure
• Experience with Salesforce and Marketo integrations

Key Attributes

• Strategic thinker with strong analytical skills
• Decision-maker who takes accountability for product value
• Proactive problem-solver; customer-focused
• Collaborative team player across Sales, Marketing, and Engineering

Pay: $120,419.04 - $123,864.17 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Work Location: Hybrid remote in McLean, VA 22102