Senior Search Engine Optimization & AEO Specialist

Who We Are: ChoiceLocal is the top-performing franchise marketing agency founded in 2014 to help franchisees, franchisors, and independent verticals reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 10 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Role Summary: The Senior SEO & AEO Specialist is an established digital marketing professional with 1-3 years of hands-on experience in search optimization. This role focuses on executing high-impact SEO and AI-driven AEO (Answer Engine Optimization) strategies that improve visibility across traditional search engines and AI-powered answer platforms.

This is a high-performing specialist role for someone who is confident in core platforms and best practices but not yet operating at a people-manager level. The role requires strong execution, attention to detail, and the ability to deliver measurable results across multiple partner accounts.

The ideal candidate has a strong foundation in SEO, understands how AI is transforming search behavior, and is excited to implement modern optimization strategies across both search engines and answer engines.

Key Responsibilities

• Execute SEO and AEO strategies that increase rankings, traffic, and qualified leads.
• Optimize websites for both:
• Traditional search engines (Google, Bing, etc.)
• AI-powered answer engines and generative search experiences.
• Manage local listings, review management, and on-page optimization.
• Conduct keyword, intent, and entity research to identify optimization opportunities.
• Create, optimize, and publish content aligned with search and AI answer intent.
• Implement structured data, schema, and technical SEO best practices.
• Monitor performance using analytics and SEO tools.
• Identify opportunities to improve visibility in featured snippets, AI summaries, and answer engines.
• Collaborate with internal teams to implement technical and content improvements.
• Track and report on KPIs tied to rankings, visibility, and lead generation.
• Continuously test new SEO and AI-driven optimization techniques.
• Participate in learning, testing, and teaching (LTT) initiatives.

Core Expectations

• Execute strategies with a high level of accuracy and accountability.
• Manage multiple partner accounts efficiently.
• Deliver measurable improvements in rankings, traffic, and lead generation.
• Maintain strong communication and collaboration across teams.
• Uphold ChoiceLocal’s core values and service standards.

Required Experience

• 2-3 years of hands-on SEO experience in an agency or multi-account environment.
• Proven success improving rankings, traffic, and leads.
• Experience with both technical SEO and content optimization.
• Working knowledge of AI search trends and answer engine optimization concepts.

Required Skills & Platforms

Experience with most of the following:

Google & Search Platforms

• Google Analytics (GA4)
• Google Search Console
• Google Business Profile
• Google Tag Manager
• Structured data tools

SEO & Marketing Tools

• Screaming Frog
• Google Search Console
• Moz or similar tools
• Nightwatch or rank tracking platforms
• Yext or local listing platforms
• CallRail
• NinjaCat or reporting tools

Content & AI Tools

• Frase
• Grammarly
• ChatGPT or similar AI tools
• Quillbot or AI-assisted writing tools

Technical Skills

• WordPress or other CMS platforms
• Basic HTML and CSS
• Strong analytical and problem-solving ability