Senior Search Engine Optimization Specialist

We are seeking a highly skilled and experienced Senior SEO Specialist to join our team. The ideal candidate will be responsible for developing and executing advanced SEO strategies to increase organic search visibility, drive qualified traffic, and improve rankings across search engines. This role requires strong analytical skills, technical expertise, and a proven track record of delivering measurable SEO results in

Key Responsibilities

• Develop, implement, and manage advanced SEO strategies aligned with business goals.
• Conduct in-depth keyword research, market analysis, and competitor benchmarking.
• Optimize website architecture, internal linking, and on-page elements (meta tags, headings, content, etc.).
• Oversee technical SEO audits and collaborate with developers to resolve issues (site speed, mobile-friendliness, crawlability, indexation, structured data, etc.).
• Monitor, analyze, and report SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Provide content recommendations to improve search performance and collaborate with content, design, and marketing teams.
• Stay up-to-date with the latest search engine algorithms, trends, and SEO best practices.
• Lead link-building strategies and digital PR initiatives to strengthen domain authority.
• Mentor and guide junior SEO team members, providing insights and best practices.
• Drive measurable improvements in organic traffic, keyword rankings, and conversions.

Qualifications & Skills

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Computer Science, or a related field (preferred).
• 5 years of hands-on SEO experience, with at least 2 years in a senior or lead role.
• Deep knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Strong experience with SEO tools (Google Analytics, GSC, Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Proven track record of improving organic traffic and keyword rankings in competitive niches.
• Technical SEO expertise, including knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, Magento, etc.).
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects simultaneously.