Senior - SEO Analyst

SEO Strategy & Planning

• Lead the development of comprehensive SEO strategies aligned with overall business and marketing objectives.
  
• Conduct in-depth keyword research, search intent analysis, and competitor benchmarking to identify growth opportunities.
  
• Create and manage SEO roadmaps for multiple brands, including timelines, priorities, and projected impact.
  

On-Page & Content Optimization

• Optimize website pages, blogs, and landing pages for target keywords, user intent, and search-friendly architecture.
  
• Collaborate with content writers to develop SEO-friendly content briefs, topic clusters, and internal linking strategies.
  
• Ensure proper usage of meta tags, header structures, schema markup, image optimization, and URL best practices.
  

Technical SEO

• Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexation, site speed, mobile-friendliness, and Core Web Vitals.
  
• Work closely with developers to implement technical fixes, including redirects, sitemaps, robots.txt, canonicalization, and structured data.
  
• Monitor and improve site health using tools like Google Search Console, Screaming Frog, and other SEO audit tools.
  

Off-Page & Authority Building

• Plan and execute ethical link-building strategies to improve domain authority and organic rankings.
  
• Identify and engage with relevant websites, publishers, and platforms for backlinks, PR placements, and collaborations.
  
• Track backlink profile quality and manage disavow files where required.
  

Analytics, Reporting & Performance Management

• Monitor keyword rankings, organic traffic, conversions, and engagement metrics across websites.
  
• Use tools like Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, and other SEO platforms to analyze performance.
  
• Create clear, insightful SEO performance reports with data-backed recommendations and action plans.
  
• Support Monthly/Quarterly Business Reviews (MBRs/QBRs) with QA-checked data, dashboards, and strategic insights.
  

CRO & Funnel Optimization (Good to Have)

• Provide inputs on landing page UX, content hierarchy, and user journeys to improve engagement and conversion rates.
  
• Coordinate A/B testing plans for headlines, CTAs, layout, and content elements to improve performance from organic traffic.
  

Stakeholder & Client Management

• Manage end-to-end SEO deliverables for assigned brands – from audit and strategy to execution and ongoing optimization.
  
• Collaborate with internal teams (Content, Design, Tech, Performance Marketing) to ensure aligned digital growth efforts.
  
• Present SEO strategies, performance updates, and next steps to leadership and clients in a clear, structured manner.
  

Market & Search Landscape Awareness

• Stay updated with search engine algorithm updates, SEO trends, and best practices.
  
• Track competitors’ organic strategies, content initiatives, and SERP presence to identify opportunities and threats.

Requirements

• Strong understanding of On-Page, Off-Page, and Technical SEO concepts and best practices.
  
• Demonstrated experience in managing SEO for multi-page websites, blogs, and landing pages across industries.
  
• Excellent analytical and problem-solving skills with a data-driven mindset.
  
• Strong written and verbal communication skills in English, with the ability to explain SEO insights clearly to internal teams and clients.
  
• Hands-on experience with key SEO tools and platforms, including:
  
• Google Search Console, Google Analytics (GA4)
  
• SEMrush / Ahrefs / Moz (any major SEO suite)
  
• Screaming Frog / Sitebulb or similar audit tools
  
• Knowledge of schema markup / structured data is a plus.
  
• Basic understanding of HTML/CSS and how websites are structured from a technical perspective.
  
• Advanced proficiency in Excel/Google Sheets (pivot tables, VLOOKUP, formulas, etc.) and PowerPoint/Slides for reporting and presentations.
  
• Relevant certifications such as Google Analytics, SEO certifications (HubSpot, Semrush, etc.) will be considered a strong plus.

Benefits

• Opportunity to work on diverse brands and industries across multiple digital ecosystems.
  
• Ownership over SEO strategy, implementation, and performance for assigned accounts.
  
• Collaborative, data-driven work culture within a growing digital agency.
  
• Continuous learning and upskilling opportunities through live projects, experiments, and access to premium SEO tools.
  
• Scope to lead SEO strategy, mentor junior team members, and contribute to integrated performance marketing plans as the team grows.