Senior SEO & ASO Associate

Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website’s search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads..

What you will do:-

Search Engine Optimization (SEO):-

● Develop and execute on-page and off-page SEO strategies.
● Perform keyword research to identify growth opportunities.
● Optimize website content, meta tags, headings, and URLs for higher rankings.
● Improve site structure, mobile responsiveness, and page speed.
● Conduct competitor analysis to identify strengths and gaps.
● Build high-quality backlinks and manage link-building strategies.
● Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.
● Work with developers to ensure technical SEO best practices are followed.
● Create and implement a content strategy aligned with SEO goals.

App Store Optimization (ASO):-

● Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.
● Conduct app keyword research and competitor analysis.
● Work with designers and developers to improve app UI/UX for better engagement.
● Monitor app store rankings and optimize listings for better visibility.
● Track user reviews, ratings, and feedback to improve app store reputation.
● Collaborate with marketing teams to implement ASO-driven paid campaigns.
● Analyze ASO performance metrics and make data-driven improvements.

What we are looking for:-

● Proven experience in SEO, LLM & ASO with a track record of success.
● 4-6 years of relevant experience in SEO, LLM & ASO
● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.
● Experience with app store algorithms, keyword optimization, and mobile user behavior.
● Familiarity with HTML, CSS, JavaScript, and website optimization techniques.
● Understanding of content marketing strategies for SEO and ASO.
● Strong analytical and problem-solving skills.
● Ability to stay updated with the latest SEO & ASO trends and algorithm changes.
● Excellent communication and reporting skills.

Job Type: Full-time

Pay: ₹83,000.00 - ₹110,000.00 per month

Work Location: In person