Senior SEO Specialist

About the Role

We are looking for an experienced SEO professional (5+ years) who can independently strategize, implement, and deliver measurable results across on-page, off-page, and technical SEO . The ideal candidate is a self-starter who thrives on accountability , understands the evolving SEO landscape, and can drive end-to-end initiatives with minimal supervision.

Key Responsibilities

1.Strategy & Planning

• Develop and execute holistic SEO strategies aligned with business and marketing goals.
• Conduct in-depth competitor and market analysis to identify growth opportunities.
• Stay updated on Google algorithm changes and SEO best practices; proactively adapt strategies.

2.On-Page SEO

• Optimize website architecture, internal linking, and site hierarchy.
• Lead content strategy with keyword research, content gap analysis, and FAQ development.
• Ensure meta tags, headings, and structured data are optimized for performance.

3.Off-Page SEO

• Build high-quality backlink strategies through outreach, partnerships, and digital PR.
• Audit backlink profiles, disavow toxic links, and maintain healthy link equity.
• Collaborate with content/PR teams for authority-building campaigns.

1. Technical SEO

• Conduct technical audits and resolve crawl, indexation, and rendering issues.
• Optimize Core Web Vitals, mobile usability, site speed, and schema markup.
• Work closely with developers to implement technical fixes and improvements.

5.Analytics, Reporting & Optimization

• Set up SEO KPIs, dashboards, and reporting frameworks.
• Track rankings, traffic, and conversions to measure ROI.
• Provide actionable insights and continuously refine strategies.

6.Cross-Functional Collaboration

• Partner with content, product, and tech teams to integrate SEO into all initiatives.
• Educate internal stakeholders on SEO best practices.
• Suggest UX improvements that enhance engagement and organic performance.

7.Ownership & Accountability

• Operate independently, taking full responsibility for SEO deliverables and results.
• Manage projects end-to-end without micro-management.
• Demonstrate accountability with transparent communication and timely reporting.