Senior SEO Specialist

About OrthoBoost

We’re a fast-growing agency with a strong reputation in the orthodontic space. Our services include SEO, Google Ads, Facebook/Instagram ads, and follow-up systems—all designed to deliver more patients and measurable results.

We’re seeking a Mid–Senior Level SEO Specialist who’s both a strategic thinker and a hands-on executor. You’ll manage SEO performance across multiple orthodontic clients — optimizing their websites, Google Business Profiles, and overall organic visibility.

Most of your time will be spent in the weeds: performing audits, making technical and content optimizations, analyzing data, and testing smart, scalable ways to drive measurable improvements.

Responsibilities:

Hands-On SEO Execution (Primary Focus) - (75%)

• Develop and implement SEO strategies tailored to each orthodontic client.
• Perform on-page optimization: keyword research, metadata, internal linking, schema, and content recommendations.
• Conduct technical audits (crawl depth, site speed, indexation issues, Core Web Vitals) and coordinate fixes with developers.
• Execute local SEO strategies including GBP optimization, NAP consistency, and local citation management.
• Regularly update and enhance Google Business Profiles with photos, posts, and new information.
• Monitor site analytics and rankings to identify opportunities and diagnose performance changes.
• Partner with account managers, content writers, and developers to align SEO with website and marketing goals.
• Contribute ideas to improve our agency’s SEO process and playbooks.

Freelancer Management (Secondary Focus) - (15%)

• Oversee offshore SEO specialists for content updates, citation work, and link outreach.
• Provide clear briefs, review deliverables for quality, and ensure tasks meet deadlines.
• Maintain documentation and process consistency across accounts.

Reporting & Analysis - (10%)

• Create monthly SEO performance reports using Google Analytics 4, Search Console, and third-party tools (SEMrush, Screaming Frog, etc.).
• Track local visibility metrics, conversions, and traffic patterns, turning data into actionable insights.

What You’ll Bring

• 4–7 years of professional SEO experience, ideally in an agency or client service role.
• Strong expertise in local SEO — you know what moves the needle in Google Maps and organic local rankings.
• Fluency in technical SEO concepts and practical implementation.
• Hands-on familiarity with tools including GA4, GSC, Screaming Frog, SEMrush/Ahrefs.
• Proven ability to manage and QA offshore freelancers or vendors.
• Excellent communication, accountability, and time management in a fast-moving, multi-client environment.
• Comfortable toggling between strategy and execution—part analyst, part implementer.
• Experience with WordPress, page-builders (Elementor) and basic HTML/CSS
• (Nice to have) Orthodontic or healthcare SEO experience

Success in This Role Looks Like

• Measurable improvements in clients’ keyword rankings, local map presence, and organic conversions.
• Clean, technically sound websites that follow SEO best practices.
• Well-managed freelance resources producing consistent, on-time deliverables.
• Clear, insightful monthly reports that highlight wins and guide next steps.

Why Join OrthoBoost?

• Work with a supportive, growth-minded team.
• Opportunity to make a direct impact on orthodontic practices across the country.
• Be part of a fast-growing agency with a clear mission and vision.
• Collaborative culture where your ideas and contributions matter.
• Opportunity for growth! We're looking for people who want to stick around and help us build something amazing!

Must be located in the United States. Arizona Preferred.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Gilbert, AZ 85295