Senior SEO Specialist

We are seeking a highly skilled Senior SEO Specialist to lead our search engine optimization strategy and drive organic growth across all digital properties. This role requires deep expertise in technical SEO, on-page and off-page optimization, keyword strategy, analytics, content planning, and website performance improvements.

You will work closely with content creators, developers, designers, and marketing leadership to implement advanced SEO initiatives that improve rankings, increase qualified traffic, and boost conversions.

Qualification: Minimum bachelor's or above
Experience: 3 Years experience as an Senior SEO Specialist

Shift Timings: 1 PM to 10 PM (UK Time)

Key Responsibilities:

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with business goals.
• Perform in-depth keyword research, competitive analysis, and SERP evaluations.
• Identify growth opportunities and emerging SEO trends to maintain competitive advantage.

2. On-Page Optimization

• Optimize website structure, internal linking, metadata, content, and landing pages.
• Implement SEO best practices across blogs, product pages, and service pages.
• Collaborate with content teams to ensure SEO-friendly content creation.

3. Technical SEO

• Conduct regular technical audits to identify issues related to:
• Crawlability
• Indexing
• Site architecture
• Page speed
• Structured data (Schema)
• Mobile optimization
• Work with developers to resolve technical SEO challenges and improve site performance.

4. Off-Page SEO & Link Building

• Manage and monitor backlink profiles, outreach campaigns, and partnership strategies.
• Build high-quality backlinks through ethical, white-hat methods.

5. Analytics, Reporting & Optimization

• Monitor and analyze SEO performance using tools such as:
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs
• Screaming Frog
• Moz
• Prepare monthly reports detailing rankings, traffic trends, and ROI.
• Execute A/B tests, track KPIs, and continuously refine strategies.

6. Collaboration & Communication

• Work closely with marketing, development, and design teams to ensure SEO alignment.
• Train junior team members and guide cross-functional SEO understanding.
• Present insights and recommendations to senior stakeholders.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.
• 3+ years of proven experience in SEO with measurable results.
• Advanced knowledge of Google ranking algorithms, search engine behavior, and SEO best practices.
• Strong command of SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Expertise in technical SEO, including HTML, CSS, JS fundamentals.
• Experience with CMS platforms
• Strong analytical skills with the ability to interpret data and develop insights.
• Excellent communication, project management, and problem-solving skills.
• Experience working with large websites or high-traffic brands is a plus.

Job Type: Full-time

Pay: Rs45,000.00 - Rs70,000.00 per month

Work Location: In person