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Senior SEO Strategist

Minneapolis, United States

About Bold Orange:

Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our customers.

Bold Orange is seeking a proactive, strategic, and customer-centered Senior SEO Strategist to join the digital experience strategy team. As a member of Bold Orange’s SEO team, you can expect to guide SEO project strategies through innovative tactics and collaborative research. The ideal candidate, thinks outside the box to deliver “And Then Some” for our clients and unite best-in-class digital strategy with the latest SEO and content strategy best practices. As a future-focused agency, Bold Orange needs talent who are endlessly curious about how to increase brand visibility on the web, including – but not limited to – showing innovative approaches for applying AI, adapting to Google algorithm shifts, and showing impact in other areas of search such as social and retail networks. Your experience should come from working in agency and/or in-house teams where you supported growth wherever it is relevant for customers to find brands through proving the business value of SEO.

Duties and Responsibilities:

Able to lead projects, define what’s next, and drive innovative campaign delivery
Leverage your SEO prowess and experience to shape strategies and drive results for SEO projects for all types of clients. You may be asked to be an individual contributor as well as to delegate and distribute work among SEO strategists and other team members
Identify and create presentation content and slideware with guidance. Stories will require data-centric insights, competitive intelligence, and strategic direction in an easy-to-understand way to client audiences at the manager, director, and executive levels
Nurture and expand collaboration between experience strategy, creative, media, analytics and client strategy teams to enhance immediate project delivery quality and long-term client success
Anticipates needs of the team and can rally other team members to support
Actively participates in and sometimes leads internal team meetings
Show a deep understanding of client business problems and be able to show why SEO strategies – technical or content-based – will impact their businesses with financial and strategic benefits
Contribute to thought leadership materials, identify industry trends, and share findings internally as well as with clients.
Author technical documentation, analytical research, and campaign strategies
Negotiate project changes and navigate challenges
Monitor and proactively report on best practices and overall market trends

Required Qualifications:

5+ years relevant work experience consulting on SEO and digital strategy for medium to large businesses
Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience
Ability to guide data and reporting and provide summaries and insights to the client
Ability to collaborate, plan and prioritize to manage project workload effectively and efficiently
Passion for monitoring SEO industry news and best practices (such as using new tools, algorithm updates, and analysis methods), creating POV documentation, and communicating them clearly to teams and clients
Knowledge and experience with emerging AI tools and answers such as Google AI mode, ChatGPT, etc.
Passion for learning the client’s business and how search affects its brands across owned and influenced properties
Strong storytelling and overall PowerPoint presentation skills: You should be able to tell a story through your presentations
Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment
Strong attention to detail
Desire to work in a fast-paced creative environment with a “can-do” attitude that inspires teams and clients
Leadership skills and the desire to mentor
Desire to always be learning and growing

Who We Are:
Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell‑O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

BOCO Salary & Benefits Statement:
At Bold Orange, we’re committed to creating an equitable and inclusive workplace where every employee feels valued and supported.

Compensation:
We benchmark salaries across industry standards and local markets to ensure we offer competitive, fair compensation. Final offers reflect a candidate’s skills, experience, and location. The salary range for this role is $75k-95k base (annual bonus eligible) per year for the Greater Minneapolis/St. Paul market at the time of posting. Compensation ranges will vary dependent on the skills, experience and location of the ideal candidate.

Benefits That Matter:
Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:

Medical, dental, and vision insurance
Virtual mental health support
Health Savings and Flexible Spending Accounts (including dependent care)
Infertility and critical illness benefits
401(k) with generous 6–10% employer contribution
Paid parental leave
Tuition reimbursement
Free parking and commuter support

Note: Some benefits apply only to full-time employees.

Equal Opportunity Employer:
We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.

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