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Senior SEO Strategist

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Job Type: Full Time
Job Location: Ahmedabad
Job Time: 11:00am to 8:00pm

We are looking for an experienced and strategic Senior SEO Strategist to lead SEO initiatives across client and internal projects. This role is ownership-driven and highly strategic, requiring hands-on expertise in SEO planning, audits, AI-driven SEO practices, team leadership, and performance reporting.

You will be responsible for driving organic growth, improving search visibility across traditional search engines and emerging AI-powered platforms, and ensuring consistent, high-quality SEO delivery across all initiatives.

Key Responsibilities

  • SEO Strategy & Planning
    • Define and execute advanced SEO strategies for multiple client accounts and internal projects.
    • Lead technical, on-page, content, and off-page SEO audits and translate insights into actionable roadmaps.
    • Own SEO planning for website launches, redesigns, migrations, and large-scale optimization initiatives.
    • Build long-term SEO and AEO (Answer Engine Optimization) roadmaps aligned with business goals and evolving search trends.
  • Team Leadership & Ownership
    • Lead, mentor, and manage a team of SEO Analysts, ensuring clarity of roles and quality of deliverables.
    • Review and approve SEO audits, keyword strategies, content recommendations, and monthly performance reports.
    • Establish SEO SOPs, documentation standards, best practices, and quality benchmarks.
    • Support team skill development, performance improvement, and knowledge sharing.
  • Client & Stakeholder Management
    • Act as the primary SEO strategy point of contact for key client accounts.
    • Present SEO strategies, AEO insights, audit findings, and performance reports to clients and internal stakeholders.
    • Ensure SEO recommendations align with client business objectives and measurable KPIs.
  • Analytics, Reporting & Optimization
    • Own SEO dashboards and reporting using GA4, Google Search Console, Looker Studio, and SEO tools.
    • Track organic traffic, keyword performance, conversions, technical health, and AI search visibility.
    • Lead competitor analysis, content gap analysis, and search opportunity identification.
  • AI, AEO & Future-Focused SEO
    • Drive AI-powered SEO initiatives, including AEO for platforms such as Google SGE, ChatGPT, Perplexity, and other AI-driven search experiences.
    • Develop and review AEO-focused reports, schema strategies, entity optimization, and content structuring.
    • Leverage AI tools for keyword research, content analysis, reporting automation, and performance insights.
    • Stay updated on algorithm changes, AI search trends, and emerging SEO best practices, translating insights into actionable plans for the team.
  • Cross-Functional Collaboration
    • Collaborate closely with content, design, development, product, and marketing teams to embed SEO across digital initiatives.
    • Guide developers on SEO-friendly implementations including Core Web Vitals, schema, crawlability, and page speed optimization.

Desired Skills

  • 5+ years of experience in SEO strategy, execution, and leadership roles.
  • Hands-on experience managing and mentoring a team of SEO Analysts.
  • Strong expertise in AI-driven SEO, including AEO, AI search visibility, and entity optimization.
  • Deep technical SEO knowledge (site audits, Core Web Vitals, indexing, crawlability, schema, JavaScript SEO).
  • Advanced proficiency with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
  • Ability to translate data insights into clear SEO strategies and business recommendations.
  • Strong communication and presentation skills for client-facing and leadership interactions.
  • Experience managing multiple client projects in an agency environment.

Nice to Have

  • Exposure to international SEO (US or global markets).
  • Experience with website migrations and CMS-based SEO (WordPress, Shopify).
  • Understanding of CRO, UX principles, and content strategy alignment with SEO.

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