We are looking for an experienced and strategic Senior SEO Strategist to lead SEO initiatives across client and internal projects. This role is ownership-driven and highly strategic, requiring hands-on expertise in SEO planning, audits, AI-driven SEO practices, team leadership, and performance reporting.
You will be responsible for driving organic growth, improving search visibility across traditional search engines and emerging AI-powered platforms, and ensuring consistent, high-quality SEO delivery across all initiatives.
- SEO Strategy & Planning
- Define and execute advanced SEO strategies for multiple client accounts and internal projects.
- Lead technical, on-page, content, and off-page SEO audits and translate insights into actionable roadmaps.
- Own SEO planning for website launches, redesigns, migrations, and large-scale optimization initiatives.
- Build long-term SEO and AEO (Answer Engine Optimization) roadmaps aligned with business goals and evolving search trends.
- Team Leadership & Ownership
- Lead, mentor, and manage a team of SEO Analysts, ensuring clarity of roles and quality of deliverables.
- Review and approve SEO audits, keyword strategies, content recommendations, and monthly performance reports.
- Establish SEO SOPs, documentation standards, best practices, and quality benchmarks.
- Support team skill development, performance improvement, and knowledge sharing.
- Client & Stakeholder Management
- Act as the primary SEO strategy point of contact for key client accounts.
- Present SEO strategies, AEO insights, audit findings, and performance reports to clients and internal stakeholders.
- Ensure SEO recommendations align with client business objectives and measurable KPIs.
- Analytics, Reporting & Optimization
- Own SEO dashboards and reporting using GA4, Google Search Console, Looker Studio, and SEO tools.
- Track organic traffic, keyword performance, conversions, technical health, and AI search visibility.
- Lead competitor analysis, content gap analysis, and search opportunity identification.
- AI, AEO & Future-Focused SEO
- Drive AI-powered SEO initiatives, including AEO for platforms such as Google SGE, ChatGPT, Perplexity, and other AI-driven search experiences.
- Develop and review AEO-focused reports, schema strategies, entity optimization, and content structuring.
- Leverage AI tools for keyword research, content analysis, reporting automation, and performance insights.
- Stay updated on algorithm changes, AI search trends, and emerging SEO best practices, translating insights into actionable plans for the team.
- Cross-Functional Collaboration
- Collaborate closely with content, design, development, product, and marketing teams to embed SEO across digital initiatives.
- Guide developers on SEO-friendly implementations including Core Web Vitals, schema, crawlability, and page speed optimization.
- 5+ years of experience in SEO strategy, execution, and leadership roles.
- Hands-on experience managing and mentoring a team of SEO Analysts.
- Strong expertise in AI-driven SEO, including AEO, AI search visibility, and entity optimization.
- Deep technical SEO knowledge (site audits, Core Web Vitals, indexing, crawlability, schema, JavaScript SEO).
- Advanced proficiency with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
- Ability to translate data insights into clear SEO strategies and business recommendations.
- Strong communication and presentation skills for client-facing and leadership interactions.
- Experience managing multiple client projects in an agency environment.
- Exposure to international SEO (US or global markets).
- Experience with website migrations and CMS-based SEO (WordPress, Shopify).
- Understanding of CRO, UX principles, and content strategy alignment with SEO.