Senior SEO/GEO Strategist

Location: This position is remote within the Twin Cities surrounding area. Occational in-person client meetings will be required.

About Modern Foundation

Modern Foundation is a strategy-first digital marketing agency that empowers brands through transformative growth strategies, content innovation, and performance marketing. We blend storytelling, behavioral insights, and data to craft powerful customer experiences across the digital landscape. We work with courageous clients and curious minds. We don’t do “rinse and repeat." We do what works, and we prove it.

Position Overview

Modern Foundation is seeking a forward-thinking and strategic SEO/GEO Strategist to lead and evolve initiatives across our client portfolio with a fluency in AI use and application. This role requires a unique blend of high-level strategy, data analysis, content development, thought leadership, and a clear understanding of the diligent use of AI in the content and SEO space.

As an SEO/GEO candidate, you possess a blend of traditional and AI-focused skills to maximize online visibility across all search types. You will work at the intersection of business needs, audience expectations, and emerging technologies—crafting content ecosystems that drive engagement, personalization, and measurable impact.

We believe content is no longer just a brand accessory—it is the engine of meaningful customer engagement and long-term value creation. If you love the art of language, speak fluent GEO and know how to translate content into business impact, you might just be the person we’re looking for.

You’ll help our clients articulate their brand clearly and consistently. You’ll build smart content systems that grow with them and ensure everything, from storytelling to SEO, works together.

What You’ll Do

Lead and Execute Strategy

Partner with clients and teams to identify opportunities for brand authority, discoverability, and content-led growth. Translate client business goals into actionable content strategies across web, social, and marketing platforms to support user engagement and the evolving digital trends.

Develop and Optimize SEO/GEO Strategy

Lead the development of holistic SEO/GEO strategies—integrating keyword research, technical SEO insights, content optimization, and performance tracking to drive organic visibility, engagement and demand.

Leverage AI and Emerging Tech

Identify and guide the use of AI-driven content applications such as generative tools, personalization engines, and conversational interfaces—with a critical understanding of when and how they add value.

Lead Insights and Analysis

Conduct audits and performance analyses to surface content gaps, user friction, and strategic opportunities—translating data into action. You will define the “why” and leverage trends in the data to build an impactful strategy.

Mentor and Advise

Serve as a trusted advisor to clients and cross-functional teams, contributing to the growth of Modern Foundation’s content and SEO practice through mentorship and thought leadership.

Qualifications

• 5+ years of experience in content strategy, digital strategy, or a related field, ideally in an agency or consulting environment.
• Major or Minor degree in English or Writing, not required but ideal
• Strong understanding of SEO/GEO, inbound marketing, and content performance metrics.
• Ability to analyze patterns within the data and translate into actionable insights.
• Ability to work independently or as part of a team.
• Fluency in the role and limitations of AI in content strategy (e.g., personalization, GenAI, structured vs. generative content).
• Exceptional written, verbal, and presentation skills, with the ability to communicate complex systems simply and persuasively.
• Strong project management, discipline leadership, and cross-functional collaboration abilities.

Preferred Tools & Platforms

• Google Workspace & Microsoft Office
• Content Management Systems (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Jira)
• SEO & analytics platforms (e.g., SEMrush, GA4, Screaming Frog)
• LLM - Applicant’s choice

Join us at Modern Foundation and help redefine what content can do—both for our clients and for the future of digital experiences.

We are a small team and we like it. Being small means giving you a seat at the table to transform and be courageous. We believe in integrity and stand behind the work we do for our clients. Team bonding and activities are important to us, whether connecting as a company in person or remotely. We’re not trying to be the biggest agency; we’re building the bravest one.

We offer:

• Employee Medical Health Coverage
• Profit-Sharing & IRA
• Technology stipend
• Company Paid Holidays and Paid Time Off: having time away is critical to happiness and we support that.

Modern Foundation, an innovative digital marketing agency based in Minneapolis, Minnesota. We leverage analytics and data-driven strategies to drive insights that accelerate our clients’ growth.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Are you able to commute to the Minneapolis/St. Paul metro area for periodic in-person client meetings?

Experience:

• SEO: 3 years (Preferred)
• GEO: 1 year (Preferred)

Work Location: Hybrid remote in Wayzata, MN 55391