senior social media analyst

Company Description

Pure Minds Media offers a wide range of services including corporate identity design, technology and digital production, creative campaign design, and media package development. We also specialize in organizing exhibitions and conferences, providing television coverage, and producing documentary films, television programs, and commercials. Our studio services include event photography, lighting, audio devices, display screens, and stage installation. We document all kinds of projects from inception to completion with professional standards.

Responsibilities

• Measure and analyze social media performance on a daily basis.

• Perform in-depth analysis using Google Analytics (GA4) to understand user behavior, traffic sources, and conversions.

• Analyze social media, websites, news, and blogs data to extract insights and actionable recommendations.

• Collaborate with digital analytics tools and advanced measurement platforms

• Produce daily, weekly, monthly, quarterly, and annual reports with KPIs and clear takeaways.

• Prepare comprehensive performance reports plus monitoring & tracking reports for social campaigns and digital channels.

• Maintain up-to-date dashboards covering cross-channel performance.

• Coordinate with content, community, and paid media teams to ensure data quality and smooth analytical execution

Qualifications

• Extensive marketing research experience in the Saudi market with solid understanding of audiences, platforms, and trends. (Required)

• Advanced analytical skills and social media measurement experience across platforms.

• Excellent communication skills; strong report writing and presentation in Arabic and English.

• Hands-on experience with social analytics, listening, and tracking tools.

• Prior experience in media/agency is a plus.

• Requires 3–5 years’ experience.