Senior Social Media Manager MENA (Fixed term until Jan 2027)

**This is a Fixed Term Contract Running through January 2027**

As Senior Social Media Manager, you will lead the overall social media strategy in MENA, with a focus on bringing to Arabic-speaking markets EFG's brands (ESL, DreamHack, and FACEIT) and driving regional campaigns for the Esports World Cup, the world's largest gaming and esports event held in Saudi Arabia, as well as the Esports Nations Cup. You have a passion for building cohesive channel strategies to foster communities and deliver value to fans. You will be in charge of formulating and implementing campaign initiatives related to our brand, partners, products, and events, while also collaborating with and assisting both our local and global teams.

What you will do:

• Develop the social media strategy to expand EFG's brands presence in the MENA region.
• Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia, as well as the Esports Nations Cup.
• Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
• Own and monitor KPIs, and establish their use to drive successful content strategies
• Work with creative team to produce locally relevant creative and communication assets
• Communicate updates and reports efficiently for internal stakeholders.
• Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
• Brief departments, freelancers, and agencies with their scopes of work
• Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement

What you need:

• Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
• 6+ years relevant experience in social media or agency work
• Fluency in Arabic and English languages (written and spoken)
• Strong understanding of the MENA market landscape, with a focus on Saudi Arabia
• Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
• In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
• Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid)
• Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
• Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
• Ideal candidates will have experience across sectors such as spectator sports, esports, gaming, entertainment, or live events, as well as within agency or large corporate environments.