Senior Social Media Specialist

A1 Properties is seeking a highly skilled and creative Senior Social Media Specialist to elevate our brand presence across all digital platforms. This role requires a strategic thinker with strong storytelling abilities and a passion for luxury real estate content. The ideal candidate will lead content planning, oversee daily platform management, and collaborate with agents, designers, and the production team to deliver visually compelling and brand aligned content that captures the essence of Dubai’s luxury lifestyle.

• Develop and implement a results driven social media strategy focused on brand visibility, engagement, and lead generation.
• Create and manage monthly content calendars for all platforms (Instagram, LinkedIn, Facebook, YouTube, TikTok, etc.).
• Conceptualize and produce innovative content ideas showcasing properties, agents, events, and lifestyle features.
• Write compelling post captions, short scripts, and social media copy aligned with A1 Properties’ tone and marketing objectives.
• Work closely with real estate agents to capture authentic visuals, walkthroughs, client moments, and behind the scenes content.
• Collaborate daily with the graphic designer, videographer, and video editor to ensure timely delivery of premium quality visuals.
• Oversee and guide content shoots, ensuring consistency with brand identity and storytelling standards.
• Actively monitor social media interactions, comments, and engagement to maintain a professional and responsive brand voice.
• Track performance metrics, analyze insights, and provide recommendations for improving engagement and reach.
• Conduct trend research on social media, real estate markets, and competitors to keep content fresh and relevant.
• Attend property launches, company events, and team activities for on site content coverage when needed.

• Bachelor’s degree in Marketing, Media, Communications, or a related field.
• 3–5 years of experience in social media management, preferably within real estate or premium/luxury brands.
• Strong creativity with exceptional storytelling and aesthetic sense.
• Proven experience managing multiple platforms and executing organized content calendars.
• Excellent English communication and copywriting skills.
• Strong understanding of short form video content and digital storytelling (Reels, TikTok, YouTube Shorts).
• Ability to coordinate effectively with internal teams and external creatives.
• Highly organized, proactive, and comfortable working in a fast paced, deadline driven environment.

• Join a leading real estate brand with 18 years of excellence in Dubai’s market.
• Work in a dynamic and creative environment with room for innovation.
• Collaborate with a talented in house creative and marketing team.
• Play a key role in shaping and strengthening A1 Properties’ digital brand identity.