Senior UI/UX Designer

About Nature's Sunshine:

Nature's Sunshine is a leading health and wellness company that manufactures and distributes high-quality natural supplements worldwide. Our rich history and commitment to innovation empower individuals to achieve optimal health and well-being. The Opportunity We are seeking an experienced Senior UI/UX Designer to join our dynamic digital team. In this role, you will be responsible for creating intuitive, visually compelling user experiences that drive conversion, engagement, and customer satisfaction. The ideal candidate will have extensive eCommerce design expertise, a proven portfolio of successful projects, and the ability to balance user-centered design principles with business objectives. You will work cross-functionally with product, marketing, and engineering teams to translate customer needs into exceptional digital experiences.

Key Responsibilities - Design Strategy & UX Leadership: Develop comprehensive design strategies for our eCommerce platform that prioritize user experience, accessibility, and business goals. Establish design standards, best practices, and guidelines to ensure consistency across all digital properties.

• Wireframe Development: Create clear, functional wireframes that effectively communicate information architecture, user flows, and interaction patterns. Develop wireframes across all device types (mobile and desktop) to ensure responsive design excellence
• High-Fidelity Design: Produce polished, pixel-perfect high-fidelity designs that reflect brand identity and are ready for development handoff. Ensure all design elements align with brand guidelines, design systems, and accessibility standards (WCAG compliance).
• User Research & Testing: Conduct and collaborate on user research activities, including usability testing, customer interviews, and analytics review. Translate research insights into actionable design improvements.
• Conversion Rate Optimization: Apply eCommerce design best practices to optimize product pages, checkout flows, category pages, and landing pages for maximum conversion. Support A/B testing and analyze performance data to drive iterative improvements.
• Design System Management: Develop, maintain, and evolve a comprehensive design system that supports scalability and consistency. Could you collaborate with engineering on component library implementation and ongoing refinement?
• Cross-Functional Collaboration: Partner closely with product managers, engineers, marketers, and eCommerce team members to align on requirements, timelines, and deliverables. Present design solutions and rationale to stakeholders at all levels.
• Technical Design Handoff: Prepare comprehensive design documentation and specifications for engineering teams. Collaborate with developers throughout implementation to ensure design fidelity and quality.

Required Qualifications - 10+ years of professional UI/UX design experience - 8+ years of direct eCommerce design experience (B2C, D2C, or retail focus essential) - Demonstrated expertise in all stages of the design process: wireframing, low-fidelity prototyping, and high-fidelity visual design - Proficiency with industry-standard design tools (Figma, Adobe Creative Suite, or equivalent) - Strong portfolio showcasing eCommerce projects, including before/after case studies demonstrating impact - Deep understanding of eCommerce user behaviors, conversion funnel optimization, and checkout best practices - Expertise in responsive design and mobile-first design principles - Knowledge of web accessibility standards (WCAG 2.1 AA compliance) - Excellent communication and presentation skills - Proven ability to work collaboratively with cross-functional teams - Strong problem-solving and analytical skills - Bachelor's degree in Design, Graphic Design, Human-Computer Interaction, or related field (or equivalent professional experience)

Preferred Qualifications - Experience designing in the supplements, health, fitness, or nutrition industry - Proficiency with prototyping tools (Figma, Axure, InVision, Framer) - Experience with design system creation and management - Knowledge of front-end development (HTML, CSS, JavaScript) - Experience with user research methodologies and usability testing - Familiarity with analytics tools and data-driven design practices - Certification in UX Design or Human-Computer Interaction - Experience with design thinking and agile methods - Portfolio of work demonstrating significant conversion rate optimization results

Work Schedule - Monday – Thursday: On-site in Lehi, UT office - Friday: Work from home What We Offer - Competitive salary and benefits package - Opportunity to lead design initiatives for a fast-growing brand - Professional development opportunities - Access to industry-leading design tools and resources - Collaborative and innovative work environment - Mentorship and career advancement opportunities