Senior Video Content Creator (Performance Marketing Focus)

Job Summary

We’re looking for a Senior Video Content Creator who understands how to create content that doesn’t just look good — but performs.

This role sits at the intersection of:

• Storytelling
• Editing
• Brand
• Performance marketing

You’ll be responsible for producing high-volume, high-impact video content designed to drive engagement, build demand, and support a full-funnel marketing strategy.

This is not a traditional brand-only video role.

We need someone who:

• Understands what makes people stop scrolling
• Can create content quickly and iterate faster
• Knows how to balance creative intuition with performance data

Duties

• Produce short-form video content for platforms like Meta (Facebook/Instagram), TikTok, and YouTube
• Create and edit 10–20+ new video assets per week across multiple concepts and angles
• Develop scroll-stopping hooks, narratives, and storylines
• Translate marketing strategy into high-performing creative
• Continuously test and iterate content based on performance data
• Collaborate with marketing and media buying teams to align creative with campaign goals
• Work with the company’s raw footage and approved assets to create compelling ads
• Maintain consistency with brand while adapting content for different audiences (parents vs athletes, etc.)
• Leverage AI tools to increase speed and efficiency — without relying on them as a crutch

Qualifications

Core Skills

• Strong video editing skills (Premiere Pro, Final Cut, CapCut, or similar)
• Use of AI tools such as Nano Banana, Seedance, etc.
• Deep understanding of storytelling and pacing
• Ability to create content that feels native, not overproduced
• Experience producing short-form, social-first content
• Strong understanding of brand voice and messaging

Performance Mindset (Critical)

● Experience creating content for paid media (Meta, TikTok, YouTube)

● Understands:

• Hooks
• Retention
• CTR
• Creative fatigue
• Ability to iterate based on performance, not just opinion

AI + Modern Workflow

• Familiar with AI tools for:
• Editing
• Scripting
• Ideation
• Knows how to use AI to move faster and scale output

But also:

• Came up learning fundamentals first
• Understands how to:
• Cut manually
• Build narrative from scratch
• Think creatively without tools

Bonus (Nice to Have)

• Experience in sports, baseball, or athlete-focused brands
• Understanding of athlete/parent psychology in performance products
• Motion graphics experience
• UGC-style content creation experience

Who You Are

• You think in ideas, not just edits
• You notice what makes content work (and what doesn’t)
• You move fast, but care about quality
• You’re comfortable producing a high volume of content consistently
• You understand that great creative is a mix of:
• intuition
• data
• iteration

What Success Looks Like

• Consistently producing content that improves:
• Engagement rates
• Click-through rates
• Conversion performance
• Bringing new creative angles and concepts weekly
• Helping scale content output without sacrificing effectiveness
• Contributing to a system where creative drives growth

Why Join Us

• Work on a brand focused on performance, innovation, and growth
• Be part of a team that values results over vanity metrics
• Opportunity to shape and scale a high-performance creative engine
• Fast-moving environment with real impact on business outcomes

How to Apply

Please include:

• Portfolio (REQUIRED)
• Examples of short-form video content
• Any performance metrics tied to your work (if available)

Join us as a Senior Video Content Creator (Performance Marketing Focus) to bring your creativity to life while making a measurable impact on our brand’s growth. We are not looking for traditional editors. We are looking for creators who understand how content drives business.

Benefits:

• Flexible schedule

People with a criminal record are encouraged to apply

Work Location: Remote