Senior Web Content Writer

We are hiring a Senior Web Content Writer to join our team.

Key Responsibilities

• Write, edit, and optimize high-quality content for websites, blogs, landing pages, email campaigns, and digital assets.
• Collaborate with marketing, product, and design teams to ensure content aligns with brand voice and business goals.
• Develop and execute content strategies to improve SEO performance, user engagement, and conversion rates.
• Conduct in-depth research on industry trends, competitors, and target audiences to inform content creation.
• Maintain content calendars, ensuring timely delivery of copy for campaigns and product launches.
• Mentor junior writers and provide editorial guidance to maintain consistency and quality across all content.
• Track performance metrics (traffic, engagement, SEO rankings) and refine strategies based on insights.
• Generate original content without using any AI tools
• Able to produce a good amount of content while proofreading the work of junior writers as well.

Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 3+ years of experience in content writing, copywriting, or digital marketing (preferably in a senior or lead role).
• Strong portfolio demonstrating experience in web content, SEO writing, and content strategy.
• Excellent command of grammar, style, and storytelling across multiple formats.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and CMS platforms (e.g., WordPress, HubSpot).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and leadership skills.

Timings: 10:00 AM to 6:00 PM
Location: Gulshan e Iqbal, Block 1, Karachi

Job Type: Full-time

Work Location: In person