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duties
- Develop and implement keyword strategies to target valuable search terms.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Research and implement search engine optimization recommendations.
- Work with web developers to improve site performance, mobile usability, and overall architecture.
- Ensure existing content is up-to-date and relevant to current search trends.
- Track, report, and analyze website analytics, search rankings, and SEO performance.
- Stay updated on the SEO tactics used by competitors within the IT industry.
requirements
- Bachelor's Degree in Marketing, Communication, Information Technology, Business, and any other relevant field.
- In-depth understanding of SEO principles, algorithms, and updates.
- Experience with on-page, off-page, and technical SEO.
- Proficiency in using analytics platforms like Google Analytics, Google Search Console, and others to monitor website performance.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Excellent communication and collaboration skills.
- Up-to-date with the latest trends and best practices in SEO.
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