SEO- A Team Communications and Outreach Coordinator

SUMMARY: Under the direct supervision of the Marketing Coordinator of Student Engagement and Outreach (SEO), the Communications and Outreach Coordinator shall assist in promoting ASI throughout the campus. The Communications and Outreach Coordinator will be co-responsible for all social media, web, and blog content, and serve as an ASI brand ambassador with extensive program knowledge for all in-person outreach efforts. They will work closely with the rest of the A-Team to build relationships with the student body, enhance department-wide marketing, implement content strategy, and write daily posts for all of ASI branded social networks: Instagram, Facebook, Discord, and the website content management systems.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Assists the Marketing Coordinator of Student Engagement and Outreach with coordination of all ASI outreach communication efforts
• Creates, edits, organizes, and monitors content on social media to encourage member participation on all ASI social networks on a weekly basis, including photography and videography
• Creates posts, stories, captions and more in the ASI voice to support business initiatives and encourage interaction on our channels
• Sets up and run regular outreach events around campus and acts as liaison and outreach facilitator between campus groups/ clubs, residence halls, promotional agencies and ASI programs.
• Distributes outreach/promotional materials around campus, including: flyers, posters, a-frames, advertisements, promotional items, and apparel
• Monitor online sweepstakes, giveaways, contests, and other promotions to provide tracking, a recap report, and prize fulfillment
• Tracks and pulls communication data, working with the Marketing Coordinator to create strategies to increase engagement
• Collaborates with other ASI program areas to enhance and promote their image around campus
• Responsible for social media coverage at various ASI events, including taking photos and videos
• Develops, creates, and distributes a monthly Discord newsletter
• Participates in ASI events and campus events, such as Summer and Winter Orientations, WEUSI, ASI Week, and other public forums as a representative of ASI
• Performs various administrative functions including checking emails, copying, faxing, printing, etc.
• Other duties may be assigned

CORE COMPETENCIES:

• Must have a proven mastery of social media, demonstrate a strong written voice, and possess a sharp aesthetic eye for style and design.
• Demonstrative high level of competency about ASI’s mission, purpose, service, and programs when communicating at public events
• Exceptional customer service skills
• Ability to sit at a computer for an extended period of time and ability to work outside and stand for long periods of time
• Experience in leadership
• Excellent oral and written communication skills
• Ability to work collaboratively with a diverse student population, ASI programs and on campus departments

MINIMUM QUALIFICATIONS:

• Enrolled in a minimum of 6 units at Sacramento State; maintain a minimum 2.0 GPA overall (for Student Assistant incumbents)
• Must be organized, extremely detailed-oriented with a demonstrated ability to handle multiple projects simultaneously
• Active on all major social networks; Instagram, Facebook, Discord, TikTok, YouTube
• Excellent written communication skills (Writing samples are required during interview)
• Proficiency in Macintosh (OSX) computers

PREFERRED QUALIFICATIONS:

• Design experience (Adobe, Canvas, etc.)
• Experience in public outreach
• Knowledge of Meta and website content management systems
• Photography and videography experience