SEO, AEO & GEO Specialist

We’re looking for a results-driven SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Specialist to lead organic growth across our portfolio of news platforms and utility/tool-based websites.

This role goes beyond traditional SEO — you’ll optimize content not just for search engines, but also for AI-driven platforms like Google SGE, ChatGPT, and voice/answer engines.

The ideal candidate has proven experience scaling content-heavy sites and programmatic/tool platforms, with a strong focus on traffic growth, rankings, and AI search visibility.

Key Responsibilities

• Develop and execute a full-funnel SEO + AEO + GEO strategy
• Identify high-impact keyword opportunities in:
• Sports (especially cricket)
• News/trending topics
• Utility & tool-based search queries
• Optimize for:
• Featured snippets & People Also Ask (AEO)
• AI-generated search results (GEO)
• Traditional SERPs
• Perform on-page SEO:
• Titles, meta tags, headings
• Internal linking
• Schema markup (FAQ, HowTo, Article, Tool schemas)
• Conduct technical SEO audits:
• Indexing & crawlability
• Site architecture
• Core Web Vitals & page speed
• Build high-quality backlinks via:
• Outreach
• Digital PR
• Guest posting
• Optimize content for AI discoverability:
• Structured data
• Entity optimization
• Topical authority building
• Collaborate with writers to ensure:
• Every article, match update, and tool page is fully optimized
• Track performance across:
• Organic traffic
• Keyword rankings
• AI search visibility (SGE presence, featured snippets)
• Stay ahead of:
• Google algorithm updates
• AI search evolution
• SEO automation tools & workflows

Requirements

• Proven experience as an SEO Specialist / SEO Strategist / Growth SEO Expert
• Hands-on experience with:
• Google Search Console & Analytics
• Ahrefs / SEMrush
• Technical SEO tools
• Demonstrated success with:
• News/blog ranking
• Tool-based or programmatic SEO projects
• Strong understanding of:
• Technical SEO (schema, sitemaps, robots.txt, site speed)
• AEO (featured snippets, voice search)
• GEO (AI search optimization, entity-based SEO)
• Ability to:
• Perform competitor analysis
• Build data-driven SEO strategies
• Excellent reporting, communication, and execution skills

Job Type: Full-time

Application Question(s):

• Current Salary?
• Expected Salary?
• When you can join?

Experience:

• SEO: 1 year (Preferred)

Work Location: In person