SEO & AI Optimization Analyst

Responsibilities

We are seeking a data-driven and technically proficient SEO and AI Optimization Analyst to support and advance our organic growth strategy. In this role, you will be responsible for improving and protecting SEO performance on our current website, leading SEO strategy and execution throughout an upcoming CMS migration, and developing AI Optimization strategies to enhance visibility across AI-powered search and answer engines such as ChatGPT, Gemini, and Perplexity. You will operate at the intersection of marketing, content, analytics, and engineering to ensure our digital ecosystem is fully optimized for both traditional search engines and emerging AI-driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned.

Essential Functions:

• Technical SEO & Site Optimization: In this role, you will conduct comprehensive technical SEO audits covering crawlability, indexation, Core Web Vitals, schema, and internal linking to assess the overall health of the site. You will identify and resolve issues related to site architecture, metadata, canonicalization, and content duplication, ensuring a strong technical foundation. Your work includes optimizing page templates and structured content for improved search performance while partnering closely with engineering teams to implement technical SEO best practices. You will also monitor key site performance metrics such as LCP, CLS, and INP, continuously improving speed, stability, and search visibility.

• CMS Migration SEO Leadership: In this role, you will develop and own the end‑to‑end SEO strategy for our transition to a new CMS, ensuring a seamless and search‑safe migration. You will create a detailed URL mapping and 301‑redirect strategy, audit and safeguard high‑value SEO pages and backlinks, and maintain the integrity of structured data, metadata, and internal linking throughout the process. Your responsibilities include performing thorough pre‑launch and post‑launch validation to prevent traffic loss, as well as monitoring rankings and traffic stability after launch to ensure continued performance and visibility.

• AI Optimization (AIO) / Answer Engine Optimization: Optimize content for AI‑powered discovery platforms by developing structured, entity‑rich, and semantically clear content frameworks that improve how information is interpreted by AI models. You will implement schema markup and broader structured data strategies to enhance machine understanding and retrieval. You will identify opportunities to create AI‑friendly FAQ, Q&A, and knowledge‑based content that supports visibility across generative AI search experiences. Additionally, you will monitor brand presence within AI‑generated responses and develop KPIs and reporting to measure and improve AI search performance over time.

• Analytics & Reporting: Track organic traffic, keyword rankings, and conversion impact to assess the effectiveness of SEO and AI optimization efforts. You will build dashboards that clearly measure performance across both SEO and AIO initiatives, enabling ongoing visibility into key trends. Using these insights, you will provide data‑driven recommendations to improve results and identify areas of opportunity. Additionally, you will conduct competitor analysis to uncover strategic growth opportunities and strengthen our position across search and AI‑driven platforms.

• Content & Keyword Strategy: Conduct keyword research aligned with business priorities to inform content planning and opportunities for growth. You will develop content briefs that reflect search intent and incorporate AI optimization principles, ensuring content is structured for both traditional search engines and AI-driven platforms. You will collaborate closely with content teams to apply on-page best practices and maintain consistency across digital experiences. Additionally, you will identify content gaps and authority-building opportunities that strengthen visibility and support long-term organic performance.

Qualifications:

• Strong understanding of search engine algorithms, ranking factors, and technical SEO principles

• Experience working in Agile or cross‑functional product teams

• Understanding of generative AI systems and how AI platforms surface and interpret content (preferred)

• Ability to translate SEO requirements into clear technical direction for developers

• Familiarity with semantic SEO concepts, entity optimization, and structured answer formats (preferred)

Experience:

• 3–7+ years of experience in SEO, Technical SEO, or Organic Growth roles

• Experience supporting or leading an SEO‑focused CMS migration

• Experience collaborating with developers on implementation of SEO or technical changes

• Hands‑on experience with key tools, including:

• Google Search Console

• GA4

• Screaming Frog or similar crawlers

• SEMrush, SimilarWeb, or comparable platforms

• Practical understanding of HTML and CSS fundamentals

• Knowledge of structured data and Schema.org

• Understanding of Core Web Vitals and performance optimization

• Familiarity with JavaScript SEO considerations

Knowledge, Skills, and Abilities:

• Strong analytical and detail‑oriented mindset

• Excellent technical problem‑solving ability

• Proactive, ownership‑driven approach to projects and deliverables

• Strong written and verbal communication skills

• Ability to translate SEO and AIO strategies into actionable technical requirements

• Capable of balancing strategic thinking with hands‑on execution

• Comfortable working across marketing, content, analytics, and engineering teams

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-person,” which means the physical office in Orlando.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:

Health Benefits:

• Cost-effective medical, dental and vision plans

• Employee Assistance Program and other mental health resources

• Additional programs include company paid term life insurance and disability coverage

Financial Benefits:

• 401(k) plan that includes a company match

Paid Time Off

• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.

Other Benefits

• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.

In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.