SEO analyst

About DrinkPrime:
DrinkPrimeisasubscriptionbaseddrinkingwatersolutionthatbeganasaresponsetotheunreliablesupplyofsafedrinkingwateracrossUrbanIndia.Overtimewehaveevolvedintoanorganizationthatisdrivenbyasingularmission,tochangethewaypeoplethinkaboutthewatertheydrink.Throughoursubscription-basedmodel,weprovidecustomerswithwaterpurifiersthatuseintegratedtechnologytohelpthemmonitorthequalityofthewatertheyconsumeeveryday.
AtDrinkPrime,weareonamissiontomakesafedrinkingwateraccessibleandaffordabletoeveryresidentinIndia.WearebackedbyTier1VCsandmanyprominentangels.Theybelieveinthevision,missionandtheteamofDrinkPrime.Withourtechfirstapproach,wearetakingupthisaudaciousmissionandbelieveinsolvingit.Beapartofhistoryandjoinus.Wecansolvethisproblemtogether.
Summary:
The SEO specialist will be responsible for developing and implementing effective SEO strategies for
DrinkPrime’s website. In addition to ensuring best practices across technical, on-page & off-page SEO forthe
website, the SEO specialist will also be required to collaborate with the Content Strategy team toensureSEO
optimisationoflongformatblogcontentandvideocontentonYouTube.
Roles&Responsibilities:
- Developing and implementing effective search engineoptimization(SEO)strategiesforthewebsite,blogand
Youtube
- Identify and fix gaps in technical/on-page SEO for the website like core web vitals, optimisationofheaders,
metadescriptions,metatags,alttags,brokenpages,etc.
- Undertake month keyword research and website audits to identify high search impression keyword targets
andlong-tailkeywordsthatwillinformthewebsitecommunication&blogcontentstrategy.
- Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each and
every page of the website abides by them. This will include title and meta description, internal linking, page
loadspeed,websitestructure,breadcrumbs,sitemap,backlinks,pageindexing,etc.
-Collectdataonbrandedandnon-brandedkeywordimpressions,CTRs,andaveragepositionsandreportonit
Pre-requisites:
-3+yearsofexperienceasaSEOspecialistatanagency/marketingteam
- Proficiency with Web analytics tools (Google Analytics, Google Webmaster Tools); Backlink tools (Ahrefs or
Majestic);Crawlingtools(Botify,ScreamingFrogandDeepCrawl);CMSenvironmentssuchasWordPress,etc.
-KnowledgeofHTMLandwebsiteadministrations-Abilitytoidentifyandsolvecomplexproblems
-Efficientatagencymanagementandcoordination&crossfunctionalcollaboration
-Experienceinmanaginglargewebsites/e-commercesitespreferred

Job Type: Full-time

Pay: Up to ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Experience:

• SEO: 3 years (Required)

Work Location: In person