SEO and Digital Marketing Specialist

Overview
We are seeking a talented and motivated SEO and Digital Marketing Specialist to join our dynamic team. This role is essential for driving our online presence and enhancing our digital marketing strategies. The ideal candidate will have a strong understanding of SEO principles, digital marketing tactics, and web analytics, with the ability to optimize content for search engines and improve conversion rates. If you are passionate about digital marketing and eager to make an impact, we want to hear from you.

Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research to identify opportunities for content optimization and link building.
• Experience with AI technology and implementation for marketing ads.
• Utilize PayperClick/LSA
• Optimize website content, metadata, and HTML elements for improved visibility in search engines.
• Utilize Google Analytics, Adobe Analytics, and other web analytics tools to track performance metrics and analyze user behavior.
• Manage social media accounts and create engaging content that aligns with our digital marketing goals.
• Collaborate with the content team to ensure that all digital content is optimized for SEO best practices.
• Monitor industry trends and competitor strategies to identify new opportunities for growth with Google locations and geofencing.
• Utilize Google Search Console and Google Tag Manager for site performance analysis and troubleshooting.
• Implement conversion optimization techniques to enhance user experience and increase lead generation.
• Work with e-commerce platforms to optimize product listings for search engines.

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Requirements

• Proven experience in SEO, digital marketing, or a related field.
• Proficiency in using SEO tools such as SEMrush, Moz, or similar platforms.
• Strong knowledge of web analytics tools including Google Analytics and Adobe Analytics.
• Familiarity with content management systems (CMS) like WordPress.
• Understanding of HTML, CSS, JavaScript, and how they relate to SEO practices.
• Experience with link building strategies and techniques.
• Ability to conduct thorough keyword research and competitive analysis.
• Knowledge of e-commerce best practices is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Familiarity with social media management tools is advantageous. Join us in shaping our digital future! We look forward to your application.

Job Type: Full-time

Pay: $29.00 - $32.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person