SEO and Digital Marketing Specialist

Overview
We are seeking a highly motivated SEO and Digital Marketing Specialist to join our dynamic marketing team. This role is essential in enhancing our online presence, driving organic traffic, and optimizing digital campaigns across various platforms. The ideal candidate will possess a strong understanding of search engine optimization, web analytics, content management systems, and digital marketing strategies to improve our visibility and engagement. This position offers an exciting opportunity to work on innovative projects within a collaborative environment, utilizing cutting-edge SEO tools and techniques.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve search engine rankings and increase organic traffic across multiple platforms.
• Conduct thorough keyword research to identify opportunities for content optimization and new content creation.
• Optimize website metadata, HTML tags, and content for SEO best practices, including on-page and technical SEO enhancements.
• Manage and update content management systems such as WordPress, ensuring content is optimized for search engines and user engagement.
• Utilize SEO tools like Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, and others to monitor performance metrics and identify areas for improvement.
• Perform link building activities to enhance domain authority through outreach, guest posting, and strategic partnerships.
• Implement conversion optimization techniques to maximize lead generation and sales through A/B testing and user experience improvements.
• Manage social media channels and integrate social media management strategies with overall digital marketing efforts.
• Use Google Tag Manager and other tracking tools to set up analytics tags for accurate data collection across campaigns.
• Collaborate with content creators to develop engaging content aligned with keyword strategies that support SEO goals.
• Stay updated on the latest trends in search engines, algorithms, and digital marketing best practices to ensure continuous improvement of strategies.

Requirements

• Proven experience in SEO, SEM, web analytics, and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in HTML, CSS, JavaScript, and metadata optimization techniques.
• Hands-on experience with WordPress or other content management systems.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, SEMrush, Ahrefs, or similar platforms.
• Strong understanding of search engine algorithms and ranking factors including keyword research, link building, metadata optimization, and content strategy.
• Knowledge of conversion rate optimization (CRO) principles and techniques.
• Experience with social media management tools and integrating social media into overall marketing strategies.
• Ability to analyze web analytics data to derive actionable insights for campaign improvements.
• Excellent communication skills with the ability to collaborate effectively across teams.
• Nice-to-have skills include experience with e-commerce platforms and familiarity with HTML editing for advanced optimizations. This role is ideal for a proactive individual passionate about leveraging digital marketing strategies to grow brand visibility online while staying ahead of industry trends in SEO technology and best practices.

Pay: $20.00 per hour

Expected hours: 10.0 per week

Work Location: In person