SEO and Digital Marketing Specialist

Job Description: SEO & Digital Marketing Specialist (1+ Years Experience)

Position: SEO & Digital Marketing Specialist
Department: Digital Marketing
Experience: Minimum 1 year
Location: Coimbatore
Employment Type: Full-time

About the Role:

We are seeking a proactive and creative SEO & Digital Marketing Specialist with at least 1 year of experience in managing SEO activities, website optimization, and executing digital marketing campaigns. The ideal candidate should have strong analytical skills, hands-on SEO expertise, and a good understanding of online marketing strategies to help grow brand visibility and lead generation.

Key Responsibilities:

Search Engine Optimization (SEO)

• Conduct keyword research and develop SEO strategies to improve organic rankings.
• Perform on-page optimization: meta tags, headings, URL structure, content optimization, internal linking, etc.
• Manage off-page activities including link building, outreach, and improving domain authority.
• Conduct regular SEO audits and fix technical issues (crawl errors, broken links, sitemap/robots updates).
• Collaborate with content writers to ensure SEO-friendly content creation.

Digital Marketing

• Plan and execute digital marketing campaigns across channels such as:
• Google Ads (Search, Display, Remarketing)
• Social Media Ads (Facebook, Instagram, LinkedIn)
• Email Marketing campaigns
• Support social media strategies by creating content plans and monitoring performance.
• Assist in creating landing pages and optimizing them for conversions (CRO).

Analytics & Reporting

• Monitor traffic, keyword rankings, campaign performance, and engagement metrics using tools like:
• Google Analytics
• Google Search Console
• Meta Business Manager
• Google Ads Manager
• SEMrush / Ahrefs / Moz
• Prepare weekly and monthly performance reports with recommendations for improvement.

Content & Branding Support

• Coordinate with designers and content teams for marketing collateral, creatives, and ad assets.
• Assist with blog planning, content calendars, and SEO content briefs.
• Maintain brand consistency across all digital platforms.

Required Skills & Qualifications

• Minimum 1+ year experience in SEO and digital marketing.
• Strong understanding of SEO fundamentals (on-page, off-page, technical).
• Hands-on experience with digital marketing tools and platforms:
• Google Ads
• Meta Ads Manager
• SEO tools
• Email marketing tools
• Good knowledge of social media trends and digital marketing best practices.
• Basic knowledge of HTML/CSS and CMS platforms like WordPress.
• Strong analytical, communication, and reporting skills.

Preferred Qualifications

• Experience with Canva or basic design tools.
• Knowledge of Google Tag Manager & conversion tracking setup.
• Certification in SEO / Google Ads / Digital Marketing (Google, HubSpot, etc.) is a plus.
• Experience with marketing automation tools is an added advantage.

Key Competencies

• Creativity & strategic thinking
• Analytical mindset
• Attention to detail
• Time management and task prioritization
• Ability to work independently and in a team
• Problem-solving skills

How to Apply

Interested candidates can share their updated resume at bsi.recruitment25@gmail.com
or contact 90426 54018 for further steps.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off