SEO and Google Ads Expert

Job Description (SEO & Google Ads Specialist)

Responsibilities:

• Conduct keyword research and develop SEO & Ads strategies.
• Optimize website content, meta tags, images, internal links, and overall on-page elements.
• Perform technical SEO audits to improve speed, mobile usability, crawlability, and indexing.
• Collaborate with teams to create SEO-friendly content (blogs, landing pages, product pages).
• Build high-quality backlinks to strengthen domain authority.
• Manage Google Ads campaigns (Search, Display, Video, Shopping) from setup to optimization.
• Write and test ad copies, manage bids and budgets, and improve quality scores.
• Set up conversion tracking, perform remarketing, and monitor campaign performance.
• Analyze competitors, track KPIs using Analytics/Search Console/SEMrush/Ahrefs, and provide regular reports.
• Stay updated on SEO and Google Ads algorithm changes.

Qualifications:

• 2–5+ years of experience in SEO or Google Ads/digital marketing.
• Proficiency in SEO tools and Google Ads platforms.
• Strong analytical and communication skills.
• Knowledge of HTML/CSS and CMS platforms (WordPress/Shopify).
• Relevant certifications (Google Ads/Analytics) are a plus.

Key Competencies:

• Attention to detail, adaptability, and strong problem-solving skills.
• Ability to prioritize in a fast-paced environment.
• Good understanding of user intent and search behavior.

Work Environment:

• Onsite role with working hours between 5 a.m. to 4:30 p.m., depending on company requirements.
• Performance-driven and fast-paced environment

Job Type: Full-time

Pay: Up to ₹45,000.00 per month

Work Location: In person