SEO and Social Media Person

Our law firm is seeking someone who is familair with SEO as it relates to Wordpress sites. You will be updating various aspects of our site for increased SEO visibility. There will be some software that you will be using such as the Spyfu site; familiarity with it would be helpful.

If you have the experience, we will ask you to assist with Google Adwords and Social Media as well, which can lead to more hours per week. We will pay bonuses for great results.
This position is part-time but ongoing as we do more with our web site. We are looking for someone who is hard working, dedicated to results and fun to work with. The position is 2 days (16 hours) a week to start. Please send a cover letter, and explain both your hourly rate and your experience with SEO and Wordpress. Thank you and good luck!

Overview
We are seeking a dynamic and detail-oriented Social Media Specialist to enhance our digital presence and drive engagement across various platforms. The ideal candidate will possess a strong understanding of digital marketing strategies, SEO, web analytics, and content management systems to optimize our social media campaigns and improve overall brand visibility. This role offers an exciting opportunity to contribute to innovative marketing initiatives in a fast-paced environment.

Duties

• Develop and implement comprehensive social media strategies aligned with company goals to increase brand awareness and engagement.
• Manage and curate content across multiple social media channels, including scheduling posts, responding to comments, and engaging with followers.
• Utilize SEO tools, keyword research, and metadata optimization to enhance content discoverability on search engines.
• Conduct conversion optimization by analyzing user behavior and adjusting campaigns for maximum impact.
• Monitor and analyze web analytics using tools such as Google Analytics, Adobe Analytics, Google Search Console, and Google Tag Manager to measure campaign effectiveness.
• Perform link building activities and optimize content for SEO performance across platforms like WordPress and other content management systems.
• Collaborate with the marketing team to develop digital marketing campaigns that integrate SEM strategies for search engine visibility.
• Stay updated on the latest trends in social media management, SEO tools, HTML, CSS, JavaScript, and e-commerce integrations to continuously improve campaign performance.

Skills

• Proficiency in SEO, SEM, search engines, and web analytics tools such as Google Analytics, Adobe Analytics, Google Search Console, and Google Tag Manager.
• Strong knowledge of content management systems like WordPress and experience with HTML, CSS, and JavaScript for website customization.
• Expertise in conversion optimization, keyword research, metadata management, and link building strategies.
• Familiarity with social media management platforms and tools for scheduling, monitoring, and analytics.
• Experience with SEO tools for keyword analysis, site audits, and performance tracking.
• Ability to analyze data insights from web analytics platforms to inform strategy adjustments.
• Knowledge of e-commerce platforms is a plus for integrating social media campaigns with online sales channels.
• Strong communication skills with the ability to craft compelling content tailored for various audiences across digital channels. This role is ideal for a motivated individual passionate about digital marketing, eager to leverage their technical skills to elevate brand presence through innovative social media strategies.

Job Type: Part-time

Pay: $23.82 - $32.00 per hour

Expected hours: 16 – 24 per week

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person