SEO/ ARO and ORM Specialist

SEO/ASO and ORM Specialist

Location: Goregaon, Mumbai

Employment Type: Full-Time

Job Summary:

Seeking a detail-oriented SEO/ASO and ORM Specialist to manage and optimize our online presence. The ideal candidate will be responsible for driving organic traffic through SEO and ASO strategies, managing our online reputation, and ensuring our digital assets are easily discoverable and highly ranked. This role demands a deep understanding of search algorithms, app store optimization, and online reputation management.

Key Responsibilities:

• SEO Strategy: Develop and execute an SEO strategy to improve search engine rankings and drive organic traffic.
• Keyword Research: Conduct keyword research to identify high-impact keywords and optimize website content accordingly.
• Technical SEO: Address technical SEO issues, including site speed, mobile optimization, and crawlability.
• Link Building: Implement a link-building strategy to enhance domain authority and improve search rankings.
• Local SEO: Optimize content and manage local SEO strategies for better visibility in specific geographic areas.
• ASO Strategy: Develop and implement ASO strategies to improve app store rankings and drive app downloads.
• App Store Optimization: Continuously optimize app store elements such as icons, screenshots, and descriptions to improve conversion rates.
• Online Reputation Management (ORM): Monitor and manage the company’s online reputation, responding to reviews and addressing any concerns.
• Review Management: Actively manage and respond to online reviews, using feedback to improve customer experience.
• Competitor Analysis: Regularly analyze competitors’ SEO/ASO strategies to identify opportunities for improvement.
• Voice Search Optimization: Optimize content for voice search to capture emerging search trends.
• Analytics and Reporting: Track and report on SEO/ASO performance, providing actionable insights and recommendations.
• Algorithm Updates: Stay updated on search engine and app store algorithm changes, adjusting strategies as needed.

Qualifications:

• Experience: 5-7 years of experience in SEO, ASO, and ORM, with a proven track record of driving organic traffic and improving online visibility.
• Education: Bachelor’s degree in Marketing, Information Technology, or a related field.
• Skills: Strong analytical skills, with experience in keyword research, technical SEO, and online reputation management.
• Tools: Proficiency with SEO tools (e.g., SEMrush, Google Analytics), ASO platforms, and reputation management software.

Job Type: Permanent

Pay: ₹66,666.00 - ₹83,333.00 per month

Work Location: In person