SEO, ASO, ORM Associate

Exp: 5 years in SEO, ASO And ORM
Key Responsibilities
Search Engine Optimization (SEO)

• Develop and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, content gap analysis, and competitor benchmarking.
• Optimize meta tags, headers, schema, internal linking, and page load performance.
• Track, analyze, and report SEO KPIs such as rankings, traffic, conversions, and backlinks.
• Collaborate with content, design, and tech teams to ensure SEO best practices are implemented.

App Store Optimization (ASO)

• Optimize app titles, descriptions, keywords, screenshots, and previews for higher app store visibility and conversion.
• Conduct keyword research using ASO tools (AppTweak, Sensor Tower, MobileAction, etc.).
• Analyze and improve CTR, installs, and retention rates through A/B testing of creatives and metadata.
• Monitor competitor apps, app rankings, and category trends regularly.

Online Reputation Management (ORM)

• Monitor and manage the brand’s online reputation across search engines, review sites, and social platforms.
• Track and respond to user feedback, comments, and reviews in a timely, brand-consistent manner.
• Identify and mitigate potential reputation risks and coordinate with PR/communications teams during crises.
• Promote positive content and optimize brand presence in search results.
• Use ORM tools to generate sentiment reports and improvement plans

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Work Location: In person