SEO Associate

ABOUT THE ROLE…

As an SEO Associate, you will play a key role in driving organic growth across multiple eCommerce websites in the premium tobacco category. This position offers the opportunity to flex and hone your SEO skills while working closely with business units and contributing to strategic discussions. You will lead biweekly strategy/content sessions with business units, execute SEO initiatives, and provide actionable insights through reporting and analysis.

The ideal candidate is detail-oriented, analytical, and eager to learn, with a strong foundation in SEO best practices and a passion for delivering measurable results.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Lead biweekly SEO strategy/content sessions with business units, ensuring alignment with overall SEO goals.
• Execute on-page and technical SEO tasks, including keyword research, content optimization, and site audits.
• Build and maintain SEO reports and dashboards; analyze performance data to identify trends and opportunities.
• Conduct competitive research and analysis using tools such as Similarweb, Conductor, SEMRush, etc. to track market share and identify growth opportunities.
• Collaborate with content, merchandising, and development teams to implement SEO recommendations.
• Monitor site health and identify issues related to indexing, crawlability, and technical performance.
• Stay current on SEO trends, algorithm updates, and industry best practices; share insights with the team.
• Support the SEO Manager with ad hoc analysis and special projects as needed.

REQUIREMENTS

• Bachelor’s degree in marketing, communications, or related field preferred.
• 1–3 years of experience in SEO or digital marketing.
• Strong analytical skills; ability to interpret data and provide actionable recommendations.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar.
• Basic understanding of HTML, CSS, and JavaScript.
• Excellent communication skills and ability to work cross-functionally.
• Highly organized with strong attention to detail and ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint.

WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.

• Comprehensive Health Care, Vision & Dental Plan

• Flexible Spending Account

• Disability Plans

• Basic & Supplemental Life Insurance

• Additional Supplemental Benefits

• Paid Vacation, Paid Time Off (PTO) days, Holidays

• 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Bethlehem, PA 18020