SEO Consultant

Description:

Get closer to your agency.

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

GH Advertising has a unique position working exclusively with our client, UPMC. By joining the GH team as a The SEO Consultant will play a critical role in advancing strategic initiatives under the One UPMC umbrella, working in close collaboration with the content and web teams. This position is designed to accelerate the completion of One UPMC projects annually by providing specialized SEO expertise and project leadership. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters.

Requirements:

Get closer to your responsibilities.

• Lead and execute on-page SEO strategies for key service lines including cancer, children’s, dermatology, and gastroenterology. Serve as the SEO point person for all Hillman and Children’s requests
• Contribute to One UPMC SEO research and briefing efforts, sharing responsibility for insights and recommendations
• Project manage ad-hoc SEO projects from initiation through completion, ensuring alignment with organizational goals and timelines
• Support multimedia and video optimization initiatives, including YouTube channel strategy and broader Video SEO enhancements, as well as custom graphic selection for upmc.com and Pinterest
• Collaborate cross-functionally with internal stakeholders to ensure SEO best practices are integrated across digital content and platforms

Experience, skills, knowledge.

• Minimum of 3–5 years of hands-on experience in search engine optimization, with demonstrated success in both technical and content SEO
• Proficiency in SEO platforms such as Conductor, Moz.com, SEMrush, BridgeEdge, or comparable tools
• Strong project management skills and ability to work independently and collaboratively in a fast-paced environment
• Excellent written and verbal communication skills, with a focus on translating SEO insights into actionable strategies
• Technical SEO skills a plus
• Familiarity with schema.org language/structured markup a plus