SEO Content & Digital PR Specialist (On-site – Tariq Road, Karachi)

About Aerothotic

Aerothotic is a US based comfort footwear brand focused on long-term organic growth through SEO-driven content, on-page optimization, and earned digital media placements.

We are hiring an SEO Content & Digital PR Specialist to work from our Karachi (Tariq Road) office and support content and digital PR initiatives for the US market.

Key Responsibilities

SEO Content (Primary Focus)

• Write 5–8 high-quality blog posts per week
• SEO optimized and editorial in tone
• Written for a US audience
• Focused on travel, comfort, walking, and lifestyle topics
• Perform keyword research and map content to search intent
• Optimize existing content through:
• Content refreshes
• Improved headings and structure
• Internal linking
• Meta titles and descriptions
• Support on-page SEO across:
• Blog posts
• Product pages
• Collection pages

Digital PR & Media Pitching

• Send 10–15 targeted media pitches per week to digital lifestyle and commerce editors
• Focus on:
• Online features
• Commerce roundups
• Seasonal stories
• Gift guides
• Write concise, professional pitch emails
• Track outreach, responses, and placements in excel
• Manage follow ups professionally (no spam outreach)

Strategy & Collaboration

• Align blog content with PR angles (content that supports pitching)
• Collaborate with marketing and SEO teams
• Identify content that is pitch-worthy
• Improve processes for SEO and outreach efficiency

Requirements

• Strong English writing skills (US grammar, tone, and clarity)
• Proven experience in SEO content writing
• Understanding of:
• Keyword research
• Search intent
• On page SEO best practices
• Experience or demonstrated interest in digital PR / media pitching
• Organized, detail-oriented, and process-driven

Nice to Have

• Experience with US-based brands or audiences
• Familiarity with tools like:
• Google Search Console
• Ahrefs / SEMrush
• Background in lifestyle, fashion, footwear, travel, or wellness content

Success Metrics (First 60–90 Days)

• 12–20 high-quality blog posts published
• Existing content refreshed and optimized
• 60–90 targeted media pitches sent
• Media responses and/or earned placements
• Improved rankings for priority non brand keyword

Shift Timings: 11am – 8pm. (9 hours)

Office Location: PECHS Block 2, Tariq Road, Karachi

Benifits:

Salary: 80k to 90k

Medical Coverage

Annual Leaves

Annual Bonus

Working Days: Moday to Friday

Job Type: Full-time

Job Type: Full-time

Pay: Rs80,000.00 - Rs95,000.00 per month

Work Location: In person