SEO Content Specialist

Description:

Job Title: eCommerce SEO and Content Specialist

Department: Marketing

Reports To: Digital Director

Position Type: Full Time

Position Classification: Non-Exempt
Supervisory Responsibility: No

Job Overview

The eCommerce Content Specialist role focuses on writing blogs, content, and copy that is useful for our customers to learn about being enthusiasts, and how to modify their vehicles. This content will be written in a way to capitalize on the most searched problems, or learning opportunities that match our customers needs.

Roles & Responsibilities

• Execute on strategies for needed content on a monthly basis for all divisions, based on campaign items and need as assessed by enterprise marketing leads.
• Create written and optimized content for divisional brand sites, and publish when possible.
• Submit monday.com cards for all open projects unable to be published individually, and notify/coordinate with relevant teams and people to execute content plans.
• Work with Marketing and Digital Advertising teams to provide content recommendations and written copy as necessary.
• Report on rankings and positions for individual keywords, pages, and page groupings using data from sources including Google Analytics, Google Search Console, SEMRush, etc.
• Ensure that all written copy stays relevant to guidelines and tone for each brand.
• Stay up to date with changing trends and guidelines relating to SEO, Content and Digital Marketing best practices.
• Stay up to date with best practices related to content-driven Search Engine Marketing
• Other duties and responsibilities as assigned.

Requirements:

Qualifications

• High School Diploma or equivalent
• Bachelor's Degree in Journalism, English, Digital Marketing, Public Relations, or related field preferred
• 0-1 Years Experience in Written Content Marketing & Search Engine Optimization
• Experience Using and/or Knowledge Of Google and Microsoft's suite of organic research tools (Search Console and Webmaster Tools, respectively)
• Experience with different written copy aspects (informational, transactional, and conversational writing)
• Certification in Google Analytics
• Experience in monitoring KPIs and identifying trends between copy and copy types
• Keen understanding of the SEO Content and Automotive Industries
• Understanding of and/or passion for how SEO, UI/UX, and Page Experience work together to promote organic traffic and sales.

Additional Pluses

• Be willing to learn and adapt to multiple personalities and teams effectively.
• Carry a positive and motivated attitude. Have a drive to be great.
• Growth-oriented mindset is a must.

Position Type/Expected Hours of Work
This is a full-time position, Monday through Friday.

Expectations

Location: Onsite; Wrightstown, WI (401 County Rd U)

Track your own hours both honestly and accurately.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.