SEO & Digital Marketing Specialist

About the Role :
We are looking for a results-driven SEO & Digital Marketing Specialist to boost search visibility, traffic, and conversions. You will execute SEO strategies, collaborate with content and social teams, and use analytics to optimize campaigns.

Key Responsibilities:

• Conduct keyword research and optimize on-page SEO (meta tags, headers, internal links, images)
• Perform technical SEO, site audits, link-building, and improve site speed/mobile usability
• Manage local SEO (citations, reviews, location-based targeting)
• Track performance using Google Analytics, Search Console, and Tag Manager; generate actionable reports
• Collaborate on SEO-friendly content, blog topics, landing pages, and social media integration.
• Link building strategies
• Backlink analysis (quality over quantity)

Key Tools:

• SEO: Ahrefs, SEMrush, Moz, Yoast SEO/RankMath
• Google: Analytics, Search Console, Tag Manager, Business Profile
• Other: Canva (simple design), ChatGPT/AI writing tools, PageSpeed Insights, Excel/Google Sheets for reporting

Education & Qualifications:

• Education: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, IT, or a related field
• Experience:
• Minimum 2 years in SEO or digital marketing (agency or in-house) with a .
• Proficiency in full SEO lifecycle and CMS platforms (WordPress preferred)
• Strong analytical, communication, and project management skills.

2. Certifications (Highly Recommended / Optional):
Even if your degree isn’t directly related, professional certifications can strongly boost credibility:

• Google Analytics / GA4 Certification
• Google Ads Certification
• HubSpot Content Marketing or Inbound Marketing Certification
• SEMRush, Ahrefs, Moz SEO courses
• Facebook/Meta Ads, LinkedIn Ads certification

Preferred (Optional):

• PPC/paid search experience, schema markup, HTML/CSS basics, social media ads.

Benefits:

• Professional development budget
• Team outings and collaborative environment.

Why Join Us:

Work in a collaborative, growth-focused environment where your skills make a direct impact.

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person