SEO & Digital Marketing Specialist

• Develop, implement, and manage SEO strategies to improve organic search rankings and website traffic.

• Conduct keyword research, competitor analysis, and on-page/off-page optimization.

• Monitor, track, and report on SEO performance using analytics tools.

• Plan, create, and manage paid ad campaigns (Google Ads, social media ads, etc.) to meet marketing objectives.

• Handle company social media pages (Facebook, Instagram, LinkedIn, etc.) including content planning, posting, and community engagement.

• Create engaging content (posts, captions, graphics, and short videos) tailored for different platforms.

• Optimize content for both search engines and user engagement.

• Stay up to date with the latest SEO, social media, and digital marketing trends, tools, and best practices.

• Collaborate with the content, design, and development teams to ensure cohesive brand messaging.