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We are seeking an innovative and results-driven AI-Powered SEO Specialist to lead our search engine optimization strategies using advanced artificial intelligence (AI) technologies. The ideal candidate will have a deep understanding of traditional SEO fundamentals, combined with expertise in machine learning tools and data-driven techniques to improve organic search performance. This role requires collaboration with content, technical, and marketing teams to drive traffic, optimize websites, and enhance search rankings while staying ahead of AI-driven search behaviors and algorithm updates.

Key Responsibilities

AI-Driven Strategy & Analysis: Utilize AI tools for comprehensive keyword research, competitor analysis, backlink strategies, and to inform overall SEO strategy development.

Content Optimization & Generation: Collaborate with content teams to create and optimize high-quality, SEO-friendly content at scale, leveraging generative AI tools for tasks like generating meta tags, descriptions, and content briefs while ensuring alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.

Technical SEO & Implementation: Conduct technical SEO audits (crawlability, indexing, page speed, Core Web Vitals) and work with development teams to implement fixes, utilizing AI-driven insights to diagnose complex issues.

Performance Tracking & Reporting: Use advanced analytics and AI platforms to track, report, and analyze website performance metrics and KPIs (e.g., organic traffic, conversion rates, SERP rankings), providing actionable insights to stakeholders.

Link Building & Authority: Develop and execute link-building and digital PR strategies, using AI tools to identify high-authority link prospects and manage outreach campaigns.

Trend Monitoring & Adaptation: Proactively stay updated with the latest AI developments in search, search engine algorithm changes, and industry trends to adapt strategies accordingly.

Automation: Automate routine SEO tasks, such as rank tracking, reporting, and certain types of data collection, to free up time for high-value strategic work.

Required Skills and Qualifications

Experience: 3+ years of proven SEO experience, with at least 1 year of demonstrable experience using AI tools for SEO campaigns.

AI & Machine Learning Knowledge: A deep understanding and tangible fascination with how Large Language Models (LLMs) and AI search features function, with the ability to leverage them effectively.

Analytical Skills: Strong analytical and problem-solving abilities, with experience using data to drive decisions and solve complex SEO challenges.

Tool Proficiency: Expertise in using traditional and AI-driven SEO tools such as Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog, Surfer SEO, or similar platforms.

Technical Understanding: Solid working knowledge of HTML, CSS, and JavaScript as they relate to SEO and the ability to work effectively with development teams.

Communication: Excellent communication skills to explain complex SEO and AI concepts clearly to non-technical stakeholders.

Adaptability: A proactive mindset and a commitment to continuous learning in the fast-evolving digital landscape.

Preferred Qualifications

Bachelor's degree in Marketing, Information Technology, Data Analytics, or a related field.

.Experience with A/B and multivariate testing.

Relevant SEO or digital marketing certifications (e.g., Google Analytics Certification).

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person

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