SEO Executive

Qualifications & Skills:

• 1–3 years of experience in SEO, preferably in a sports media, news, or content-heavy website.
• Strong understanding of on-page SEO and keyword research for news and evergreen content.
• Basic knowledge of technical SEO and site health metrics.
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Ability to work in rotational shifts and handle time-sensitive sports content.
• Strong coordination skills with editorial and cross-functional teams.

Preferred (Good to Have)

• Experience working on cricket.
• Understanding of Google Discover, News SEO, and real-time traffic spikes.
• Passion for sports, especially cricket.

Job Title: SEO Executive

Location: Bangalore

Department: SEO

Reports To: SEO Team Lead / Head of Operations

Work Mode: WFO

Shifts: Rotational

Weekly Offs: Flexible Week Off

Job Summary

CricTracker is looking for an SEO Executive with a strong understanding of cricket-focused SEO. The role involves optimizing cricket content to improve organic visibility, real-time traffic, and keyword rankings across search engines. The ideal candidate should be comfortable working in a fast-paced cricket news environment, handling live-match content, trending cricket topics, and evergreen cricket articles.

Key Responsibilities

1. Cricket SEO Execution

• Optimize cricket content (news, previews, live blogs, match reports, features, listicles) for search engines.
• Perform keyword research focused on match-based, player-based, team-based, and tournament-based cricket queries.
• Implement on-page SEO elements including headlines, meta titles, meta descriptions, internal linking, and schema recommendations.
• Support off-page SEO efforts by monitoring backlinks, brand mentions, and referral traffic related to cricket content.

2. Real-Time & News SEO

• Work on real-time SEO during live cricket matches, breaking news, and trending cricket events.
• Optimize articles quickly to capture top search positions during high-traffic match windows.
• Monitor Google Discover and Top Stories performance and suggest optimizations.

3. Technical SEO Support

• Identify and report technical SEO issues such as crawl errors, indexing problems, page speed issues, and mobile usability concerns.
• Coordinate with tech and product teams for SEO-related fixes.

4. Content & Editorial Collaboration

• Work closely with editorial, content writing, and social media teams to ensure SEO best practices are followed.
• Suggest content ideas based on trending cricket searches, upcoming matches, tournaments, and seasonal cricket events.

5. Analytics & Reporting

• Track organic traffic, keyword rankings, and performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Share daily and weekly SEO performance updates related to key cricket matches and tournaments.

6. Competitor & Market Research

Monitor competitor cricket websites for keyword trends, content formats, and SEO strategies.

Stay updated with search trends related to cricket.