SEO Executive

At ZPayso, we are looking for a results-driven SEO Executive to strengthen our digital presence and improve organic visibility across search engines. You will be responsible for planning, implementing, and optimizing SEO strategies that drive quality traffic, improve rankings, and support the growth of our fintech platforms. Your role will directly contribute to brand visibility, user acquisition, and overall digital marketing performance.

Key Responsibilities:

• Plan and execute on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
• Optimize website content, meta tags, URLs, internal linking, and site structure according to SEO best practices.
• Collaborate with content, design, and development teams to ensure SEO-friendly content and technical implementation.
• Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
• Identify and resolve technical SEO issues including crawl errors, indexing issues, page speed, and mobile optimization.
• Track, analyze, and report SEO performance metrics and provide actionable insights and recommendations.
• Stay updated with the latest SEO trends, algorithm updates, and search engine guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 1–3 years of hands-on experience in SEO or digital marketing.
• Strong understanding of on-page, off-page, and technical SEO concepts.
• Experience with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
• Basic knowledge of HTML, CSS, and website CMS platforms (WordPress preferred).
• Familiarity with content optimization and link-building strategies.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently as well as collaboratively in a team environment.

What We Offer:

• Competitive salary with performance-based incentives.
• A professional and collaborative work environment.
• Opportunities for learning, growth, and career advancement in digital marketing.
• Hands-on exposure to fintech products and technology-driven marketing.
• A supportive team culture that values innovation, initiative, and continuous improvement.

Job Type: Full-time

Pay: Rs40,000.00 - Rs60,000.00 per month

Application Question(s):

• Are you comfortable with daily commuting to Wapda Town?
• What is your expected date of joining?
• What are your salary expectations?

Work Location: In person