SEO Executive (Night Shift)

Job Description

As our Senior SEO Strategist, you will be the primary driver of organic growth for our client portfolio. You will diagnose, prioritize, and lead. You will be expected to understand each client's business deeply enough to build a strategy that is specific to them, not a template.

This role is for someone who gets uncomfortable when they do not fully understand the scope of a problem, and who will not stop at "rankings are up" if leads are not moving.

Responsibilities

• Full SEO audits across technical, on-page, and off-page dimensions, building your own picture before asking questions.
• 90-day and 6-month roadmaps tailored to each client's business model and growth stage.
• Keyword strategies built on intent, not just volume, with a clear link to conversion potential.
• Diagnosing performance drops, traffic anomalies, and ranking fluctuations with root-cause clarity.
• Communicating complex SEO findings to clients in a way that is actionable, not academic.
• Collaborating with the content team to ensure every piece of content serves a strategic purpose.
• Surfacing risks and opportunities proactively, before clients ask.
• Tracking performance against business metrics, not just SEO vanity metrics.
  
  

AI Search & Modern Visibility

• Optimizing content and site structures for AI-powered search engines, ensuring client content is retrieved and cited by models like ChatGPT, Perplexity, and Gemini.
• Applying AEO (Answer Engine Optimization): structured answers, FAQ schema, featured snippet targeting, and direct-answer formatting that AI engines can surface.
• Understanding GEO (Generative Engine Optimization): how LLMs index and rank content, and how to build entity authority so clients appear in AI-generated responses.
• Leading ORM (Online Reputation Management) strategy, shaping what search surfaces (both traditional and AI) return when a brand or individual is queried.
• Integrating SEM data into organic strategy, using paid search signals to inform keyword prioritization, test messaging, and close the gap between paid and organic visibility.
  
  

Requirements

• 3+ years of hands-on SEO experience, ideally in an agency environment.
• Deep proficiency in GSC, GA4, Screaming Frog, Ahrefs/SEMrush.
• Ability to diagnose and prioritize technical issues by business impact, not just severity.
• Strong understanding of search intent and how it maps to content strategy.
• Working knowledge of AEO, GEO, and how AI search engines retrieve and surface content.
• Familiarity with ORM principles and how to manage brand presence across search surfaces.
• Basic understanding of SEM and how paid search strategy connects to organic planning.
• Experience communicating directly with clients, not just internal teams.
• Proven track record of tying SEO performance to business outcomes (leads, revenue, pipeline).
  
  

What Sets You Apart

• You ask "why does this matter to the business?" before starting any task
• You have optimized content that started appearing in AI-generated answers or search summaries
• You have caught a problem your client did not know existed and fixed it before they asked
• You can write a clear, confident client email explaining a complex issue in plain language
• You think about SEO as one lever inside a bigger growth system (organic, paid, AI, and reputation all connected)
  
  

What We Don't Want

• Task-takers who wait for a list of things to do.
• Keyword hoarders who report on rankings without connecting them to outcomes.
• People who blame the algorithm when results plateau instead of diagnosing why.
• Those who give clients what they ask for, not what they actually need.
  
  

Benefits

What We Offer:

• Competitive salary
• Monetary benefits include Profit sharing (bi-annual) Bonuses, Eid Bonuses, Performance Bonuses, EOBI (Pension plan), Paid leave compensation, Advance salary.
• Medical benefits: Family healthcare (Including maternity), Family OPD (reimbursable), Maternal/Paternal leaves.
• In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
• Pick & Drop facilities for female staff.
  
  

Other Information's

• Shift: Night
• Timings: 9:00 pm to 06:00 am
• Location: Block 06, PECHS, Shahrah e Faisal, Karachi.
• Days: Monday to Friday
• Employment Type: Full-time (Onsite)
  
  

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