SEO Expert

Job Description – SEO Expert (Travel & Tourism Industry)
Company: Wander Nova (The Wander Nova Tour & Travels)

Location: Sector 63 Noida, Uttar Pradesh
Department: Digital Marketing

Position: SEO Expert
Experience Required: Up to 1 year (Travel & Tourism industry experience preferred)

Reporting To: Digital Marketing Manager / Management

About Wander Nova Wander Nova is a fast-growing, innovation-driven travel brand offering domestic and international travel packages, custom tours, adventure trips, and holiday experiences. We focus on providing world-class travel planning supported by strong digital visibility and customer-centric solutions. To strengthen our online presence, we are hiring an SEO Expert with hands-on experience in the travel and tourism domain and practical knowledge of improving rankings, traffic, and conversions across global travel markets.

Role Overview The SEO Expert will be responsible for executing on-page, off-page, and technical SEO strategies to boost website visibility, rankings, and organic lead generation. The candidate must have a strong understanding of the travel sector, destination-based keywords, tour package optimization, and SEO trends in the global tourism marketplace.

Key Responsibilities & KRAs

1. On-Page Optimization (KRA: Improve organic ranking of travel pages)

• Optimize travel package pages, blogs, itineraries, and destination pages.
• Implement keyword-rich content structure, internal linking, meta tags, schema, and URL optimization.
• Improve readability and user experience aligned with SEO standards.
• Identify SEO issues and perform regular on-page audits.

2. Off-Page SEO & Link Building (KRA: Increase domain authority & backlinks)

• Build high-quality backlinks through travel directories, guest posts, travel forums, and outreach.
• Manage listings on tourism platforms and business review sites.
• Monitor toxic links and maintain healthy backlink quality.

3. Keyword Research (KRA: Increase targeted traffic from travel keywords)

• Conduct keyword research for travel destinations, holiday packages, seasons, and global markets.
• Analyse competitor strategies within Indian and international travel brands.
• Identify keyword gaps and opportunities for organic growth.

4. Technical SEO (KRA: Maintain technical health of the website)

• Perform website audits and fix issues related to speed, indexing, crawling, and structure.
• Monitor Core Web Vitals, mobile responsiveness, and page experience.
• Maintain sitemap, robots.txt, redirections, and canonical tags.

5. Content SEO Support (KRA: Optimize content for global travel audience)

• Coordinate with content teams to optimize blogs, landing pages, reels scripts, etc.
• Suggest topic ideas and SEO-driven content strategies (travel seasons, destinations, tips). • Ensure content follows SEO best practices and supports ranking goals.

6. Analytics & Reporting (KRA: Deliver measurable SEO performance)

• Monitor Google Analytics, Search Console, and SEO tools.
• Track keyword movement, traffic, conversions, bounce rates, and page performance.
• Prepare weekly and monthly performance reports for management review.

Required Skills & Competencies

• 1–3 year of experience in SEO (travel industry is highly preferred)
• Strong understanding of domestic & international travel keywords
• Good knowledge of on-page, off-page, and technical SEO fundamentals
• Hands-on experience with tools like Google Analytics, GSC, Ahrefs, SEMrush, Ubersuggest • Understanding of SEO for tour package websites
• Familiarity with WordPress / CMS tools
• Strong analytical and problem-solving ability
• Basic understanding of social media signals & content SEO
• Ability to work on deadlines and manage multiple tasks Ideal Candidate Profile
• Creative thinker with passion for travel & tourism
• Strong understanding of customer search intent in the travel market
• A fast learner who stays updated with SEO trends • Good communication skills
• Integrity, discipline, and proactive attitude What Wander Nova Offers
• Opportunity to work in the fast-growing travel tech ecosystem
• Career growth in SEO & Digital Marketing
• Hands-on exposure to global travel SEO practices
• Friendly, supportive working culture
• Performance-based incentives & learning opportunities

How to Apply Interested candidates may send their resume to: HR@Wandern0ovatourism.com
E-154, E Block, Sector-63, Noida – 201301

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person