SEO Expert

About the Role

We are seeking a highly skilled and results-driven SEO Expert to lead and execute our search engine optimization strategy. The ideal candidate brings proven, hands-on experience across all core areas of SEO like Local, On-Page, Off-Page, and Technical and is passionate about driving organic growth, improving search rankings, and delivering measurable business results.

You will work closely with our content, design, and development teams to ensure our digital presence is fully optimized and competitive across all major search engines.

Key Responsibilities

Local SEO

• Optimize Google Business Profile (GBP) listings and manage local citations across directories
• Develop and execute local SEO strategies to improve visibility in geo-targeted searches
• Build and maintain consistent NAP (Name, Address, Phone) data across all platforms
• Monitor and respond to reviews to strengthen local reputation and trust signals
• Identify and target local keywords with high conversion potential

On-Page SEO

• Conduct thorough keyword research and map keywords strategically to landing pages
• Optimize meta titles, meta descriptions, headers (H1–H4), and URL structures
• Improve internal linking architecture for better crawlability and user navigation
• Optimize images (alt tags, file sizes, formats) for SEO and page speed
• Collaborate with content writers to ensure all content is SEO-friendly and aligned with search intent

Off-Page SEO

• Develop and execute white-hat link building strategies to increase domain authority
• Conduct outreach to relevant websites, bloggers, and publishers for backlink acquisition
• Monitor and disavow toxic or spammy backlinks using Google Search Console and third-party tools
• Manage and grow brand mentions and unlinked citations across the web
• Coordinate guest posting campaigns and digital PR initiatives

Technical SEO

• Perform regular technical SEO audits to identify and resolve crawl errors, indexing issues, and site health problems
• Optimize site speed, Core Web Vitals (LCP, CLS, FID), and mobile usability
• Manage XML sitemaps, robots.txt, canonical tags, and hreflang attributes
• Implement and validate structured data / schema markup for rich snippets
• Work with developers to resolve technical issues impacting organic performance
• Monitor website architecture, pagination, faceted navigation, and crawl budget optimization

Reporting & Strategy

• Analytics & Reporting: Track, analyze, and report on key SEO KPIs including organic traffic, keyword rankings, CTR, conversions, and backlink growth using Google Analytics, GSC, and SEO tools.
• Competitor Analysis: Regularly audit competitor SEO strategies and identify opportunities to outperform them in SERPs.
• Algorithm Updates: Stay current with Google algorithm updates and proactively adjust strategies to maintain and improve rankings.

Required Qualifications

• 3+ years of proven hands-on SEO experience with demonstrable ranking and traffic results
• Strong expertise in Local SEO, On-Page SEO, Off-Page SEO, and Technical SEO
• Proficiency with SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, or similar
• In-depth knowledge of Google Search Console and Google Analytics (GA4)
• Understanding of HTML, CSS, and basic JavaScript as they relate to SEO
• Experience with CMS platforms such as WordPress, Shopify, or similar
• Strong analytical mindset with the ability to interpret data and make strategic decisions
• Excellent written and verbal communication skills
• Ability to manage multiple projects and priorities simultaneously

Nice to Have

• Experience with e-commerce SEO or international/multilingual SEO
• Familiarity with Google Tag Manager and conversion tracking setup
• Knowledge of paid search (Google Ads) and how it complements SEO strategy
• Experience managing SEO for multiple clients or brands simultaneously
• Google Analytics or Google Ads certifications

What We Offer

• Competitive salary package based on experience
• Performance-based bonuses tied to measurable SEO outcomes
• Creative and collaborative working environment
• Opportunities for professional development and certifications
• Flexible working hours and remote work options

Work Location: Remote